#Japan #Tokyo #esports #VARREL #BicCamera

Pro eSports Team VARREL Partners with BicCamera

The professional eSports team VARREL, operated by CELLORB, has officially signed a sponsorship agreement with BicCamera, one of Japan's leading electronics retailers. This partnership aims to leverage the power of gaming to connect people globally, aligning with CELLORB's mission statement: "Connect the World through Play."

As part of this agreement, VARREL will benefit from BicCamera's support as they participate in various domestic and international tournaments. The team has plans for streaming events, engaging with fans, and broadening their outreach initiatives. This collaboration is designed not only to enhance the experience of existing eSports fans, but also to attract new audiences and promote the appeal of eSports culture.

BicCamera's Vision on eSports

In remarks about the new partnership, BicCamera's president, Tetsu Akiu, emphasized the transformative power of eSports. He stated that beyond being a competitive activity, eSports holds the potential to bring people together and create new entertainment experiences. This aligns perfectly with BicCamera's philosophy of “delivering joy to customers,” encouraging the company to actively support VARREL on their journey. BicCamera is committed to offering excitement and enjoyment to many through eSports, continuing its mission of creating new value and contributing to societal advancement.

A Statement from CELLORB’s CEO

Sakuma Takashi, CEO of CELLORB, expressed great honor in having BicCamera as a sponsor for VARREL. He highlighted BicCamera's long-standing commitment to enhancing Japan's gaming culture through cutting-edge technology and diverse products. This dedication resonates strongly with CELLORB’s mission, providing a solid foundation for their joint endeavors.

“Together with BicCamera, we aim to share the thrill and excitement of eSports with a broader audience,” Sakuma noted. “Our goal is to contribute to the sustainable growth of the eSports culture.”

About BicCamera

Founded on the founding principle of being a “collection of specialized shops that continuously evolve to offer richer lifestyles,” BicCamera has expanded its product offerings over the years. The company operates a blend of urban-centric, station-front, and large retail stores.

Historically rooted in camera sales, BicCamera now offers a wide array of products including home electronics, PCs, smartphones, and personal care items. Their diverse inventory extends to non-electronic items such as cosmetics, bicycles, and pharmaceuticals, catering to a broad spectrum of consumer needs.

• - Headquarters: 5-6F Ikebukuro Park Building, 2-49-7 Minami Ikebukuro, Toshima City, Tokyo
• - CEO: Tetsu Akiu
• - Business Scope: Retail of cameras, audio-visual products, PCs, mobile devices, home appliances, games, and more.
• - Official Website: BicCamera

VARREL: Pioneering eSports Success

VARREL has established itself as a leading pro eSports team, with a roster that includes world champions and top contenders. With a focus on creating a strong community united under the banner of “ALL VARREL,” the team seeks to connect individuals and cultures through games while spreading the joy and excitement of eSports further.

Their mission not only focuses on competition but also on sustainable cultural development in the eSports realm, ensuring the future vitality of this exciting new medium.

About CELLORB

Based in Yokohama, CELLORB stands at the forefront of the eSports industry. The company is dedicated to promoting dynamic interactions in the gaming sphere and to increasing engagement in eSports among varying demographics.

• - Headquarters: 402 Wizard Building, 1-4-3 Asama-cho, Nishi-ku, Yokohama City, Kanagawa
• - CEO: Sakuma Takashi
• - Business Focus: eSports initiatives
• - Official Website: CELLORB