West Cary Group Partners with Virginia Community College System to Boost Marketing Efforts

West Cary Group Strengthens Ties with Virginia Community College System

Overview

West Cary Group, a prominent advertising, marketing, and technology firm based in Richmond, has recently been entrusted with a significant two-year contract by the Virginia Community College System (VCCS). This partnership aims to develop impactful marketing strategies and foster community engagement across Virginia's extensive network of public colleges and universities.

Significance of the Partnership

The VCCS is not just an educational institution; it plays a crucial role in shaping the workforce landscape of Virginia. Catering to over 230,000 students annually, the college system supports nearly half of the public undergraduate students in the state. Through this collaboration, West Cary Group aims to enhance the visibility of VCCS’s initiatives and programs designed to foster workforce development and economic vitality throughout the Commonwealth.

Moses Foster, President and CEO of West Cary Group, expressed enthusiasm about this partnership: "As a vital force in developing Virginia's talent pipeline, VCCS is pivotal in shaping the Commonwealth's future. To contribute to a mission that empowers learners and strengthens communities across the Commonwealth is incredibly meaningful. We're eager to utilize bold creativity and data-driven strategies that will directly impact our home state’s success."

Comprehensive Strategies for Success

The collaboration entails a range of comprehensive services including campaign development, performance reporting, and interactive community engagement. By leveraging these services, West Cary Group aims to reach prospective students and promote VCCS's innovative career-building programs that significantly alter lives and support families.

This contract joins a growing list of successful projects that West Cary Group has undertaken in the higher education sector. The agency's previous partnership with the University of Virginia, along with various collaborations with public service departments such as the Virginia Department of Health and the Virginia Department of Social Services, showcases its widespread influence and effectiveness in this critical area.

A Leading Agency with Proven Expertise

Founded in 2007, West Cary Group has built a reputation for merging creativity with data analysis to formulate marketing campaigns yielding measurable results. Their capabilities span across various digital marketing strategies, mobile application development, web design, and direct response marketing. This full-service approach positions them uniquely within the competitive landscape of marketing for public educational institutions.

As they embark on this new journey with VCCS, the firm is poised to not only amplify the reach of the community college system but also to strengthen the educational and professional framework of Virginia altogether.

For more information and to explore their vast array of services, visit westcarygroup.com.

Conclusion

The partnership between West Cary Group and the Virginia Community College System signifies a strategic alignment aimed at enhancing educational access and fortifying the community's future. With an established track record and a commitment to excellence, West Cary Group is set to make a notable impact on Virginia’s higher education landscape in the coming years.