Sanctuary Wealth Strengthens Marketing Strategy with New CMO Marissa Fox-Foley

Sanctuary Wealth Appoints Marissa Fox-Foley as Chief Marketing Officer

Sanctuary Wealth, a noted platform catering to elite financial advisors, has announced a strategic move in its marketing leadership by appointing Marissa Fox-Foley as its new Chief Marketing Officer. With a wealth of experience spanning over 25 years, Fox-Foley's track record in scaling brands within highly regulated environments positions her well to drive Sanctuary's marketing initiatives forward.

A Commitment to Growth

This strategic appointment is part of Sanctuary's dedication to enhancing its marketing infrastructure to better support its Partner Firms. The firm is focused on investing in outstanding talent to foster organic growth and adapt seamlessly to the evolving financial advisory landscape. As Fox-Foley steps into her new role, she will be charged with leading the organization's marketing strategy and aligning it closely with the firm's growth objectives.

According to Adam Malamed, CEO of Sanctuary Wealth, the firm recognizes the caliber of its Partner Firms, which host some of the most experienced financial advisors available. He emphasized the necessity of matching the marketing capabilities to this expertise. The vision is not only to elevate brand recognition but also to enhance overall value for advisory practices in an increasingly competitive market.

Fox-Foley’s Vision and Experience

Marissa Fox-Foley's career offers a rich background in driving enterprise growth, facilitating brand differentiation, and managing high-performing teams across industries such as wealth management and healthcare. Prior to joining Sanctuary, she served as the Chief Marketing and Communications Officer at Choreo, where her strategic leadership resulted in significant asset growth and an expansion of the firm’s national footprint.

In her new role at Sanctuary, Fox-Foley aims to utilize her expertise to amplify the firm’s marketing capabilities. Her focus will be on creating scalable and advisor-centric strategies designed to promote growth and differentiate practices among clients. Her approach is set to involve strengthening digital marketing efforts, improving personalization through data analytics, and enhancing client interfaces across various platforms.

Fox-Foley expressed her excitement about joining Sanctuary during pivotal times in the firm’s development, emphasizing the importance of partnerships with advisors to amplify their market presence and deepen client engagement.

Future Endeavors at Sanctuary Wealth

As CMO, Fox-Foley will seek to deliver consistent and impactful outreach, ensuring that Sanctuary's marketing initiatives resonate with both current and prospective clients. The goal is clear: to translate brand value into measurable growth, thereby helping Partner Firms strengthen their client relationships and storytelling capabilities.

Sanctuary Wealth has made waves in the wealth management sector by providing a robust ecosystem for independent advisors. With a community-based approach that combines technological support and operational infrastructure, the firm stands ready to enhance the effectiveness of its marketing strategies under Fox-Foley’s guidance.

As Sanctuary Wealth continues to expand, with over 125 partner firms and $55 billion in assets in transition, Fox-Foley's leadership will likely prove crucial in navigating the complexities of today’s financial advisory landscape while maintaining a strong brand identity focused on superior client experiences.

In conclusion, Marissa Fox-Foley’s appointment heralds a new chapter for Sanctuary Wealth as it seeks to solidify its position as a leader in the financial services industry, ensuring that its advisors remain at the forefront of market developments and client needs.