Unveiling the Secrets of Growth: Building Strong Brands in Architecture

In the shifting landscape of business, especially in local architecture, the conversation has moved from mere competition to co-creation — a concept that unites partners in growth rather than merely competing against one another. Recognizing this pivotal shift, Sakura Kozo Co., Ltd., a leader in structural design, teams up with Win Co., Ltd., a company specializing in brand development, to address the pressing needs of mid-sized local businesses through an insightful seminar series held across five key cities in Japan.

The Importance of Co-Creation

As we move into an era defined by collaboration, the need for businesses to connect with the right partners and clients has never been more significant. Many local companies face challenges such as stagnant profits from long-standing contracts, high recruitment costs with low retention rates, and the struggle against price competition without developing distinctive brand identities. As a solution, this seminar aims to provide practical branding strategies, leveraging both established success stories and actionable insights for attendees.

The seminars will kick off on July 25th in Sapporo, with subsequent sessions slated for Osaka, Nagoya, Tokyo, and Okinawa by October. Space is limited to 50 participants per venue, with a participation fee of ¥5,500 per person.

Target Audience

The seminars are designed for a variety of stakeholders in the construction and architecture sectors. Whether you represent design firms, construction companies, remodeling businesses, building material manufacturers, or real estate companies, valuable insights await.

Seminar Agenda

Part 1: Brand Strategy in Times of Crisis

In contemporary business, it is critical to establish reasons why clients should choose your company over competitors. This part of the seminar will delve into techniques for crafting a unique brand identity, offering steps grounded in market analysis to help businesses distinguish themselves, even in a challenging marketplace. Expect thorough discussions on:

- How to articulate and visualize your brand identity
- Maximizing brand value through collaboration with partners and the local community
- Specific tactics learned from successful brand case studies

Part 2: A New Approach to Communication That Boosts Prices and Retention

Hear from Sakura Kozo regarding how they navigated the waters of pricing wars and employee retention by innovating their communication strategy. Learn about their impressive achievement of maintaining a mere 1% turnover rate while consistently being chosen by clients. Key discussion points will include:

- Escaping price competition via innovative branding methods
- Tips for achieving high employee retention and happiness through unique workplace policies
- Strategies for fostering a strong corporate culture that engages both employees and partners

Part 3: Cross-Dialogue Between Win and Sakura Kozo on Branding in Architecture

This interactive segment will set the stage for Hiroshi Katsuyama from Win and Shinichi Tanaka from Sakura Kozo to engage in thought-provoking dialogue about branding in the architecture sector. Participants are encouraged to ask questions, share insights, and explore how to craft a branding strategy tailored to their unique business needs.

Event Details

- Sapporo: July 25, 2025 – Hokkaido Citizens' Center
- Osaka: September 9, 2025 – JEC Japan Training Center
- Nagoya: September 11, 2025 – Fureai Rental Conference Room
- Tokyo: October 28, 2025 – Tokyo Small and Medium Enterprise Hall
- Okinawa: October 30, 2025 – Venue TBA

Registration and Participation

Space is limited to 50 attendees at each location, and seats will be assigned on a first-come, first-served basis, so early registration is encouraged. Sign up for this opportunity to learn from industry experts and enhance your business's branding strategy.

Conclusion

This seminar marks an essential step toward evolving business practices through collaboration and brand building, emphasizing the importance of collective growth. As we face unprecedented challenges, this initiative offers invaluable resources and insights that can empower businesses to thrive in the current economic climate. For more information or to register, please visit the dedicated seminar page.

Don’t miss this opportunity to participate in the future of the architecture industry!