#USA #New York #NowThis #Matt Grandchamp #Media Monetization

NowThis Promotes Matt Grandchamp to SVP, Head of Revenue

In a significant move towards further strengthening its position in the media landscape, NowThis has announced the promotion of Matt Grandchamp to Senior Vice President and Head of Revenue. This decision aligns with a pivotal year for the company, characterized by remarkable revenue growth and an expansive approach to brand partnerships.

A Year of Transformation for NowThis

2025 has been nothing short of transformative for NowThis, featuring an astounding ninefold increase in new brand partnerships and a fivefold surge in advertising revenue within the NowThis Lifestyle vertical. Under Grandchamp's leadership, the company has diversified its revenue streams through innovative IRL activations, tailored content integration within shows, and the development of custom content offerings. The Brand Partnerships team has doubled during this time, solidifying its capabilities across various marketing channels, including integrated marketing, sales, and talent management.

Sharon Mussalli, CEO of NowThis, states, “Matt is a visionary operator who understands where culture, content, and commerce are going—and how NowThis can lead.” Over the past year, Grandchamp's exceptional leadership has not only propelled impressive growth but has also placed NowThis at the forefront of shaping future media monetization models.

Redefining Media Monetization

Grandchamp's tenure at NowThis has played a pivotal role in reimagining how brands interact with the platform. He has developed innovative monetization frameworks ranging from premium series and specific lifestyle-related programming to immersive, on-the-ground experiences. His approach has effectively blurred the lines between creators, content, and experiential marketing, positioning NowThis as a trailblazer in the media landscape.

Before joining NowThis, Grandchamp held influential positions at leading media and entertainment companies, including Group Black, Triller, and NBCUniversal. Through these roles, he has demonstrated a consistent ability to build and scale revenue operations while driving successful global brand partnerships. His experience spans across diverse platforms, including CTV, digital video, and social media, ensuring a comprehensive understanding of the industry dynamics.

Looking Forward: A Vision for the Future

In his own words, Grandchamp expresses, “I’m incredibly proud of what we’ve built and even more excited about where we’re going.” He reflects on the rapidly evolving media landscape and emphasizes the audience’s demand for authenticity and creativity. This insight fuels his drive to construct revenue systems capable of bridging storytelling and brand impact effectively. Grandchamp’s vision stems from his extensive career experience, and he aims to forge new revenue models that not only excel in the present but also set the tone for the future of media.

With Grandchamp now at the helm of revenue strategy, NowThis is poised to enter a new phase of growth and innovation. The company’s commitment to a social-first, creator-driven model resonates with the current audience-centric media environment. It serves as a testament to the reality that today’s media success hinges on cultural relevance, authenticity, and strategic execution.

As the media landscape continues to evolve, NowThis stands ready to not only adapt but to lead with Grandchamp guiding the way. The future looks bright as the company embraces the exciting challenges ahead—demonstrating that their approach is not just the future of media but a foundational aspect of its success.