#Japan #Luxury Travel #Fukuoka #Xperisus

Xperisus' Mission to Elevate High-Value Travel in Fukuoka

Xperisus Corporation, headquartered in Shibuya, Tokyo, is dedicated to crafting premium travel experiences for affluent tourists visiting Japan. The company is committed to preserving and passing down culture for future generations, aligning with its purpose of creating a sustainable framework for cultural heritage. Effective April 2025, Xperisus will collaborate with Fukuoka City to enhance its capacity to attract high-value travelers, focusing on the development and promotion of exclusive tourism content tailored for affluent visitors from North America and Europe.

The Purpose Behind the Initiative

Fukuoka boasts rich cultural resources—such as traditional sweets, Hakata arts, and sushi—that cannot be easily replicated by other cities. However, the city recognizes the need to enhance its infrastructure to better accommodate high-value travelers. By specifically targeting European and American affluent tourists, Xperisus aims to develop premium experiences in collaboration with local businesses. This initiative seeks to increase tourist spending and support sustainable economic growth for the region.

Content Development Strategy

Xperisus plans to craft exclusive experiences based on three key pillars: Japan's unique tourism resources, rarity, and high-quality standards. The aim is to create experiences that genuinely inspire affluent tourists to visit Fukuoka. Each offering will emphasize meaningful dialogue with local artisans and communities, showcasing the unique values of Fukuoka that cannot be replicated in typical tourism formats.

Examples of Exclusive Experiences

1. Luxury Gourmet at a Michelin Star Restaurant
Experience a sumptuous meal at the renowned Michelin-listed restaurant, Nishimura Sushi TAKA. Enjoy a fully private dining experience where skilled chefs will treat guests to signature sushi and specially curated ramen, allowing an intimate appreciation of Fukuoka's culinary artistry.

2. Tales Along the Hakata River
Engage in a unique evening filled with tradition as you start with a performance at Hakata Geiza Wano Katsura, where you will savor seasonal Japanese dishes. Afterward, embark on a leisurely boat ride along the serene Hakata River, luxuriating in the beauty of traditional Japanese dance and cuisine.

Marketing and Sales Initiatives

To effectively market and sell the developed content, Xperisus will leverage its extensive network of over 60,000 affluent travel agencies worldwide. They plan to feature these exclusive offerings on international e-commerce platforms and conduct sales initiatives targeting domestic and internationally recognized Destination Management Companies (DMCs).

Additionally, Xperisus will organize familiarization trips for foreign travel companies and participate in the prestigious International Luxury Travel Market (ILTM) Cannes 2025, fostering business connections with various European and American travel firms. They are also focused on nurturing local guides and developing programs for potential regional DMC candidates, ensuring that Fukuoka's hospitality infrastructure remains robust and competitive.

Xperisus' Role

Xperisus aims to harness Fukuoka's cultural heritage—its crafts, traditions, and culinary richness—through a 'production and sales integrated' model that enhances travel interest among wealthy tourists. Their previous successes, including receiving contracts for high-value travel promotion from Fukuoka City in 2024, highlight their trusted relationships with key local stakeholders in the tourism sector.

Xperisus' Business Development Journey

Since its establishment in January 2017, Xperisus has strived to become the leading player in the affluent inbound tourism market. Following the launch of their BtoB platform, XPERISUS.com, the company temporarily paused international sales due to the COVID-19 pandemic but utilized this period to strengthen its business foundation by diversifying into domestic affluent markets and partnerships with government bodies.

This strategic diversification has enabled them to create unique high-value experiences in collaboration with authorities and businesses, producing hundreds of offerings annually. Currently, Xperisus maintains a network of affluent travel agencies and has established an innovative business model dedicated to the affluent inbound tourism sector.

In the fiscal year ending May 2022, Xperisus recorded a remarkable growth rate of 400% year-on-year, achieving profitability both in 2022 and 2023. With the easing of travel restrictions, they have resumed international sales and are continuously expanding their global network, including joining the luxury tourism consortium, Serandipians.

The Rationale for Focusing on Affluent Travelers

According to the Japan National Tourism Organization, only around 2% of inbound tourists, approximately 590,000 individuals, are high-value travelers spending over 1 million yen per visit, yet they account for about 19% of total visitor spending, equating to approximately 1 trillion yen (as of 2023). Many wealthy tourists tend to flock to major urban areas, thus limiting their economic impact on regional locales. Xperisus’s strategy of focusing on affluent travelers aims to redirect this spending back to local communities, fostering regional revitalization.

High-value visitors not only exhibit longer stay durations and heightened repeat visitation but also contribute significant financial input in small groups, effectively alleviating the burden of overtourism while positively impacting local economies. This shift from quantity to quality is vital for achieving genuine regional revitalization through sustainable tourism.

Join Us in Showcasing Japan's Allure

Xperisus is actively looking for passionate individuals who resonate with our mission to unveil Japan's hidden charms to the affluent global market. We are expanding our hiring efforts to build a robust team that can deliver outstanding travel experiences to wealthy tourists.

Available Positions:

• - Domestic Division: Travel Coordinators and Product Planners for high-value experiences.
• - International Division: Overseas Sales and Guide positions, ensuring comprehensive support for affluent travelers.
• - Corporate Headquarters: PR, Legal, and Systems specialists to support growing operations.

For full job descriptions and application details, please visit our recruitment site Xperisus Careers. We look forward to your application!

Company Overview

• - Name: Xperisus Corporation
• - Established: January 2017
• - CEO: Tomoyoshi Maruyama
• - Location: Shibuya, Tokyo
• - Main Business: Development and sales of high-value experiences for inbound affluent tourists
• - Website: Xperisus About Us