#Japan #Shinjuku #Isetan Shinjuku #WARMGREY TAIL #Bunny Bunny

WARMGREY TAIL Opens First Pop-Up Store in Japan

The renowned Korean brand, WARMGREY TAIL, known for its charming animal illustrations infused with subtle humor and warmth, is set to launch its first standalone pop-up store in Japan. This exciting event will be held at Isetan Shinjuku from August 13 (Wednesday) to August 19 (Tuesday), inviting visitors to immerse themselves in the captivating world of the brand.

Within this thoughtfully curated space, customers can explore a variety of exclusive items, including limited edition products that are available for early purchase. In addition to the merchandise, the pop-up will feature a collection of precious illustration works, providing a unique chance for Japanese fans to experience the allure of WARMGREY TAIL directly.

WARMGREY TAIL is celebrated for its diverse range of items that include fabric goods such as hand towels and socks, as well as rugs and art posters. The brand’s distinctive style is characterized by soft touches and muted colors, making the adorable animal characters appealing to a broad audience, including adults.

One of the standout characters is the beloved Bunny Bunny, recognized for its unique design that allows the ears to move freely. This delightful character expands across various items such as hand towels and pouches, showcasing the playful essence of the brand. The exhibition space will resemble a gallery, allowing visitors to dive into the enchanting stories of WARMGREY TAIL.

A highlight of this pop-up will be the debut of the brand’s new product: the Bunny Bunny Hand Cloth Set, priced at 2,838 yen (including tax). Alongside the merchandise, attendees can look forward to limited-edition stickers and kitchen cloths, which will be available as complimentary novelties for those visiting the store.

This pop-up offers a wonderful opportunity to experience the gentle and warm world of WARMGREY TAIL.

Pop-Up Store Details:

• - Location: Isetan Shinjuku, Main Building 2nd Floor, East Park/Promotion, 3-14-1 Shinjuku, Tokyo 160-0022
• - Date: August 13 (Wednesday) - August 19 (Tuesday)

Founded in 2015 in Seoul by illustrator Kim Hangul and art director Lee Hyuna, WARMGREY TAIL aims to add a touch of warmth and playfulness to everyday life. Each collection draws inspiration from the great outdoors, showcasing the stories of nature, mountains, seas, vast lands, and wild animals. Through their art, they endeavor to express a sense of quiet humor and gentle temperature, making their designs resonate deeply with their audience.

For more information and updates, visit their official website or follow them on Instagram. For inquiries, email them at [email protected].