MAMMUT Yokohama Reopens with a Fresh Look and New Mission on June 6, 2026

Exciting Changes at MAMMUT Yokohama Store

On June 6, 2026, the MAMMUT Yokohama store will unveil its exciting new look! This store will provide an immersive experience into the MAMMUT world, highlighting the appealing aspects of its products and brand philosophy. The revitalized facade is a must-see, showcasing a modern logo and design that reflects the store’s mission of coexistence between urban and natural environments.

Founded in 1862 in Switzerland as a rope manufacturer, MAMMUT has a history that spans over 160 years. The brand has continually innovated in outdoor apparel and gear, delivering the ultimate experience to adventurers everywhere. With the motto "Rise with the Mountain – Challenge is Life," MAMMUT is dedicated to supporting individuals who aspire to grow through challenges by providing high-performance products and introducing new concepts.

Spring/Summer 2026 Theme: "DO IT ANYWAY."

The theme for the Spring/Summer 2026 season is "DO IT ANYWAY. – Live Your Path." This catchy phrase speaks to the common mindset of those who love the mountains, promoting a spirit of elevation and excitement. MAMMUT continues to stand by those who take on various challenges, encouraging them to pursue their goals.

The grand reopening will present a brand-new facade featuring a design that symbolizes MAMMUT Yokohama's mission of urban and nature coexistence. The new store aims not only to enhance customers’ understanding of MAMMUT's products but also to inspire through the beautifully updated space.

Revitalized Store Experience

Upon entering the newly renovated MAMMUT Yokohama, customers will find an expanded area that immerses them in the brand's philosophy. Special events and initiatives will be announced in the lead-up to the grand reopening, especially for MAMMUT members. We invite you to be part of this refreshing journey.

The Story Behind the New Design

MAMMUT Yokohama has its new iconography and design created by Tokyo-based graphic artist Tomu Oonishi. As a member of the Japan Graphic Design Association (JAGDA), Oonishi has a broad portfolio in corporate branding and design, focused primarily on outdoor themes. His artistic expression merges the vastness of nature, as represented by the Alps, with an urban sensibility.

The facade features a graphic structure that evokes the robustness of nature while harmonizing beautifully with Yokohama's unique maritime landscape. This design aims to symbolize a lifestyle that coexists with nature, resonating with visitors and encouraging them to rediscover the relationship between urban life, nature, and the MAMMUT brand itself.

Pre-Opening Event Highlights

To celebrate the reopening, a special event was held for MAMMUT Members Club customers, featuring athletes Aki Mori and Rei Sugimoto. Their talk show revolved around the theme "DO IT ANYWAY. - Live Your Path," where they shared their inspiring journeys and competitive spirit. Engaging discussions included their personal experiences dealing with competition pressure, showcasing their dedication to their craft.

Additionally, Sugimoto hosted a bouldering lesson, much to the delight of attendees who were thrilled by his expert climbing skills. The event was a testament to MAMMUT’s commitment to fostering community among outdoor enthusiasts.

Unique Offerings at MAMMUT Yokohama

Distinctively, MAMMUT Yokohama is the only store featuring an integrated bouldering gym, representing a significant aspect of MAMMUT's heritage rooted in rope manufacturing. As a key location in the Kanto area, this store offers a wide variety of products, including apparel, backpacks, shoes, climbing gear, and avalanche safety equipment.

This strategy intends to cater not only to outdoor adventurers but also to city dwellers for everyday use, ensuring that MAMMUT samples the diverse spirit of Yokohama, a city snugly bordering the sea and urban landscapes, making it an ideal retail location.

Grand Opening Campaign

To celebrate the grand reopening, from June 6 to June 24, 2026, customers who purchase MAMMUT products worth over 15,000 yen (tax included) will have the chance to receive a special original item from the "MAMMUT Capsule Toy" campaign. In collaboration with the historic Yokohama confectionary brand, Ariake, an exclusive "MAMMUT Original Milk Harbor Mont Blanc" featuring the brand logo will be gifted to the first customers who make qualifying purchases.

MAMMUT Yokohama's new chapter promises to be more exciting than ever; we invite everyone to rediscover the brand in this vibrant locale, shaping a unique journey interlinking city life and the great outdoors.