Natee Joins Akatsuki Group, Paving the Way for New Era in Creator-Centric Marketing

Natee Joins Akatsuki Group for Creator-Centric Marketing

In a significant development for the marketing and entertainment sectors, Akatsuki, a Tokyo-based IP development company, has announced the integration of Natee into its group, slated for August 2025. This strategic partnership is set to blend Akatsuki's strong IP production capabilities with Natee's innovative creator-centric marketing expertise and extensive network of talented individuals.

Founded in November 2018, Natee operates under the mission of "Empowering Humanity to Become Talents." It has made a name for itself in the realm of social media-driven creator collaboration. The company has expanded its portfolio with various innovative projects, including the establishment of a creator agency, WOWs, set to launch in February 2024, and the AI solution provider, AI Talent Force, scheduled for August 2024, focusing on enhancing individual empowerment across the industry.

This partnership is seen as a revolutionary opportunity for both companies. By combining Natee's marketing strategies that leverage social networking with Akatsuki's expertise in IP production, the two companies aim to create new value not only for creators but also for businesses, brands, and the wider community. This collaborative spirit is expected to accelerate the development of new forms of entertainment.

The executives from both companies have also participated in a dialogue exploring the motivations and future outlook for this collaboration.

Insights from the CEOs

Kojiro Kojima, CEO of Natee

Kojima expressed his enthusiasm for joining the Akatsuki Group, highlighting that Natee's strengths in collaborating with creators and expertise in social media marketing would synergize with Akatsuki's capabilities in IP production to deliver unprecedented opportunities. He emphasized his long-standing admiration for Akatsuki's culture, which fosters innovation and challenge, stating, "Being part of this nurturing community will accelerate our value creation efforts, allowing us to generate more opportunities for collaboration and ushering in the future of entertainment together."

Tetsuro Koda, CEO of Akatsuki

Koda commented on Natee's unique approach that effectively harmonizes passionate ambition and analytical perspective, particularly in their marketing endeavors. He recognizes the potential inherent in Natee's creator-centric marketing strategies and their venture into AI, aligning with Akatsuki's vision of creating emotionally impactful experiences and liberating individual potential. “Akatsuki aims not merely to create a business group but rather a community of purpose-driven individuals. By combining our assets and networks, we are poised to create new value chains that transcend conventional paradigms, resulting in sustainable corporate growth,” Koda noted. He expressed eagerness to collaborate with Natee to shape a richer future together.

About Natee

Natee has significantly developed its business since its inception, with a focus on creator-driven marketing that combines the worlds of brands and creators. Its innovative promotional strategies have consistently garnered attention, and with the upcoming launches planned for 2024, including a creator agency and AI-focused subsidiary, the company is well on its way to establishing a diverse portfolio of services.

Company Overview:

- Foundation: November 2018
- Vision: "Empowering Humanity to Become Talents"
- Location: Shibuya, Tokyo
- Business Sector: Creator-Centric Marketing

About Akatsuki

Akatsuki is driven by the mission to "Entertain the World and Resonate with Creators," positioning itself as an entertainment company centered around game-driven IP production. It excels in game development and operations, creation of original IPs, and solutions that enhance IP value, striving to spread emotionally resonant entertainment worldwide.

Company Overview:

- Foundation: June 2010
- Vision: "Entertain the World"
- Location: Shinagawa, Tokyo
- Business Sectors: Game Development, IP Services

For media inquiries related to this partnership or to learn more about Natee and Akatsuki, please visit their official websites. More information about their endeavors and innovations can also be found in the detailed interview shared on Natee’s note page.

For further information, please refer to the links below: