#Tourism #Zagreb #Croatia #Expo 2027

Strengthening Regional Ties: Tourism Professionals Gather in Zagreb

In a progressive meeting aimed at boosting regional tourism, Croatian and Serbian tourism and economic professionals convened in Zagreb for the "Visit Expo B2B Networking" event. This gathering took place ahead of the highly anticipated EXPO 2027 Belgrade, marking a significant moment for collaboration among neighboring countries in the Balkans.

The event featured varied activities, including presentations, panel discussions, and targeted B2B meetings designed to facilitate networking among professionals from both nations. The primary objective was to explore various business opportunities related to the upcoming expo, which promises to be a landmark event in the region.

Building Partnerships through Networking

Igor Kovačević, the Chief Operating Officer and director of international participants for EXPO 2027, highlighted Zagreb's strategic significance. Positioned at the crossroads of the European single market and the Balkans, Zagreb serves as a key meeting point for international trade and tourism facilitation. Kovačević emphasized the importance of harnessing the existing economic ties between Croatia and Serbia to establish new business fronts.

The focus of the roundtable discussion, dubbed “Opportunities and Benefits of EXPO 2027,” revolved around tourism and commercial perspectives. During the networking session, attendees exchanged ideas and forged partnerships, particularly in hospitality and tourism, symbolizing regional cooperation.

Economic Overview

According to the Croatian Chamber of Economy, bilateral merchandise trade reached approximately €1.9 billion in 2025. This impressive statistic underscores the vast potential for further collaboration in various sectors, including tourism, transport, energy, IT, construction, and agriculture. The discussions and connections built during this networking event are expected to lay the groundwork for future initiatives in these areas.

Looking Forward to EXPO 2027

Scheduled to take place from May 15 to August 15, 2027, in Belgrade, the expo is anticipated to gather over 140 international participants under the theme "Play for Humanity - Sport and Music for All." The event aims to attract around four million visitors, showcasing the significant role of both countries in promoting regional tourism and economic development.

This meeting not only reinforces existing partnerships but also paves the way for a unified front in maximizing opportunities from the upcoming EXPO 2027. By collaborating closely, Croatian and Serbian professionals are setting a robust foundation for shared success and growth.

As the countdown to the expo progresses, the interactions forged in Zagreb will likely serve as a catalyst for innovative joint ventures that can propel both economies forward, establishing a model for cooperation across the Balkans.

For more information about EXPO 2027 Belgrade, further details can be accessed through their official platforms.