#Skin Care #Youth to the People #Youthscreen

Youth To The People Unveils Youthscreen: Their First-Ever SPF

In a bold step towards sun care, Youth To The People, the innovative skincare brand renowned for its superfood-infused formulations, has officially launched Youthscreen™—its inaugural sunscreen. Hitting the market as a game-changer, Youthscreen is not just any sunscreen; it represents a significant leap in skin health, hydration, and protection—all while carefully considering various skin tones.

What Sets Youthscreen Apart?

Retailing at $30, Youthscreen is an SPF 60 Daily Hydration + Pollution Defense Fluid. This product is not only clean and chemical-free but also promises to overhaul the conventional perceptions surrounding sunscreen. The formulation claims remarkable benefits, including 24-hour hydration upon application, an impressive immediate moisture boost of over 115%, and a 97% enhancement in moisture retention. Moreover, its ability to prevent pollution adhesion is backed by a 23% improvement rate, ideally positioning it for urban dwellers. It's designed with a focus on fighting against premature aging due to sun exposure, boasting a 92% reduction in oxidation effects.

Lightweight and Skin-Friendly

Users can expect a formula that feels airy and light without compromising performance. The sunscreen offers a dewy finish, ensuring there's no unsightly white cast that often mars typical sunscreen applications. A standout feature is the product’s compliance with being recognized as 'Clean at Sephora,' making it suitable for those with sensitive skin or acne concerns. Testing confirms that 98% of users found it non-pilling, elevating its appeal for everyday use—the perfect companion for makeup wearers.

Joe Cloyes, co-founder of Youth To The People, emphasizes the brand's commitment to creating a sunscreen that isn't just functional but exceptional. “We didn’t want to make a 'good for a clean sunscreen' sunscreen—we wanted to create the best sunscreen,