Hisense Garners Recognition as First Customer-Centric Lighthouse Factory in TV Sector

Hisense's Historic Achievement in Customer-Centric Manufacturing

In a remarkable feat that solidifies its position as a trailblazer in the electronics industry, Hisense has been honored by the World Economic Forum (WEF) as the first factory to achieve the status of 'Customer Centricity Lighthouse' within the global television sector. This prestigious designation was announced on February 3, 2026, and acknowledges the impactful strides made by Hisense Visual Technology Qingdao Factory in creating a production system that fundamentally prioritizes consumer needs.

As one of the leading names in electronics and appliances, Hisense's Qingdao facility has undertaken a significant journey of digital transformation aimed at adapting to the rapidly evolving desires of consumers while addressing increasing cost pressures. The factory's initiatives include employing cutting-edge technologies such as artificial intelligence, big data analytics, industrial simulations, and a full-scale virtual reality system in both its research and development processes as well as its manufacturing lines.

The transformation has led to impressive outcomes. The factory boasts an outstanding Net Promoter Score (NPS) of 84%, indicating high customer satisfaction. Moreover, it has successfully reduced research and development cycles by 34% and lowered material costs by 18%. Notably, the onboarding time for new employees has decreased dramatically by 60%, streamlining workforce integration. The time taken from recognizing customer preferences to translating them into product features has also been slashed by 62%, showcasing operational agility.

The efficiency of production is equally noteworthy; for instance, the cycle time for manufacturing 85-inch televisions has improved to just 20 seconds. Dennys Li, the President of Hisense Visual Technology Co., emphasized that the essence of intelligent manufacturing lies in understanding consumer needs, stating, "From Hisense's perspective, smart manufacturing roots itself in the demands of the consumer. Our focus on establishing a human-centered manufacturing system enables us to translate customer desires into genuine product value more swiftly and accurately."

This recognition marks the third Lighthouse designation awarded to Hisense within the WEF’s Global Lighthouse Network. Previously, another plant, Hisense Hitachi in Huangdao, received accolades as the world’s first Sustainability Lighthouse in the Variable Refrigerant Flow (VRF) sector. This exemplifies Hisense's leadership in artificial intelligence-driven sustainable manufacturing, highlighting its commitment to innovation while maintaining environmental stewardship.

The distinction of being a 'Customer Centricity Lighthouse' is more than a title; it underscores the critical milestones achieved in Hisense's journey of human-centric digital transformation and smart manufacturing strategy. Hisense was established in 1969 and has since evolved into a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The brand is particularly noted for its high-quality multimedia products and smart IT solutions. According to Omdia's reports, Hisense holds the top spot in the global market for televisions with screen sizes of 100 inches and larger, from Q3 2023 to Q3 2025.

In addition to technological advancements, Hisense continues to advocate for sports at a global level, being an official sponsor of the FIFA World Cup 2026™. This commitment to sports partnerships further broadens its engagement with audiences around the world, merging entertainment and technology in vibrant new ways. As Hisense presses forward, it remains committed to leveraging innovative technology to enhance user experiences and meets the challenges posed by an ever-changing market landscape.

In conclusion, Hisense's recognition as the first 'Customer Centricity Lighthouse' in the television industry is not merely an accolade; it serves as a testament to the company's dedication to evolving consumer expectations while fostering sustainable practices in manufacturing. The journey ahead looks promising for Hisense as it continues to redefine boundaries within the realm of smart technology and customer satisfaction.