#China #Hisense #Qingdao #Lighthouse #TV Industry

Hisense Recognized as First Customer Centricity Lighthouse

On February 3, 2026, Hisense, a leading name in consumer electronics and appliances, proudly announced that its Qingdao Visual Technology factory has been named the world’s first and only Customer Centricity Lighthouse in the television sector by the World Economic Forum (WEF). This prestigious title was conferred as part of the WEF's Global Lighthouse Network, which honors manufacturing sites that effectively leverage advanced digital technologies to create greater value for customers, speed up market launch, and improve operational performance.

In an increasingly competitive global television market, the Qingdao factory has successfully navigated rapidly changing consumer demands and escalating cost pressures. To adapt, the facility undertook a comprehensive digital transformation. This involved integrating technologies such as artificial intelligence, big data analytics, industrial simulation, and virtual reality on a significant scale across its R&D and manufacturing processes. As a result of these initiatives, the factory achieved an impressive Net Promoter Score (NPS) of 84%, slashed research and development cycle times by 34%, lowered material costs by 18%, and significantly reduced employee training time by 60%.

Moreover, the time taken from identifying customer needs to translating those insights into product features decreased by 62%. The efficiency in producing 85-inch televisions also saw notable improvements, with manufacturing cycles shortened to just 20 seconds. Dennys Li, president of Hisense Visual Technology Co., remarked, "At Hisense, smart manufacturing is driven by consumer needs. By creating a human-centered manufacturing system, we transform customer insights into tangible product value, quicker and more accurately than before."

Notably, this recognition marks the third time that Hisense has been awarded as a lighthouse factory within the WEF’s network. Previously, the Hisense Hitachi factory in Huangdao was acknowledged as the world's first sustainability lighthouse within the variable refrigerant flow systems sector, making it the only factory to have received the ‘Lighthouse’ designation twice, thus underscoring Hisense's leadership in AI-driven sustainable manufacturing.

The designation of Customer Centricity Lighthouse is a significant step forward in Hisense's human-centric digital transformation and smart manufacturing strategy. Established in 1969, Hisense is a globally recognized brand in home appliances and consumer electronics, operating in over 160 countries and specializing in high-quality multimedia products, household appliances, and smart computing solutions. According to Omdia, Hisense ranks first globally in the segment of televisions that are 100 inches and larger, from the third quarter of 2023 to 2025. A pioneer in RGB MiniLED technology, Hisense continues to push forward innovative advancements. As the official sponsor of the 2026 FIFA World Cup, Hisense is fostering global sports partnerships to deeply engage audiences worldwide.

In conclusion, Hisense’s recognition as a Customer Centricity Lighthouse not only highlights its commitment to innovation and customer satisfaction but also reinforces its position as a leader in the competitive television manufacturing industry. The combination of cutting-edge technology and a deep understanding of customer needs paves the way for Hisense to set new benchmarks in efficiency and product development in the years to come.