Liu Shishi Named Global Ambassador at iQIYI Starship Event in Singapore

iQIYI Starship Launches with Liu Shishi as Global Ambassador

On May 11, 2025, iQIYI hosted an extravagant screening of its popular drama "Love in Pavilion" at MARQUEE, Marina Bay Sands, Singapore. This event marked the commencement of iQIYI's Starship Project, which aims to bridge Chinese entertainment with international audiences. During the event, actress Liu Shishi made her debut as the iQIYI Global Ambassador — a title she earned for her substantial contributions to the brand and its outreach efforts.

The event didn't just celebrate Liu’s new role; it was a vibrant gathering of international media, VIP members, and die-hard fans. Attendees enjoyed an engaging program that included noteworthy appearances by fellow actors like Zhang Yunlong, Wu Xuanyi, and Zhai Xiaowen, who shared fascinating stories alongside Liu. They even delighted audiences with an interactive segment delving into Singapore's local culture, languages, and unique fruits, creating a heartfelt connection with the attendees.

During the ceremony, KC Li, the Vice President and Head of APAC Middle East at iQIYI, honored Liu Shishi with the Global Ambassador title, acknowledging her impressive history with the company and her influential role in promoting Chinese content across the world. Liu's recognition comes amid the international success of "Love in Pavilion", which has topped charts in 14 countries and regions with an impressive rating of 8.4 on MyDramaList. This has positioned Liu prominently, notably leading to an increase of over 100,000 followers on her Instagram account in the wake of the series’ popularity.

Many media outlets hailed "Love in Pavilion" for its captivating storytelling, beautiful visuals, and the remarkable performances from both the lead and supporting cast. Notable media like CTWANT praised the performances that contributed to the drama's skyrocketing popularity, while Wen Wei Po appreciated the show’s artistic Eastern aesthetic.

The screening event was not just a promotional outing; it is the first step in iQIYI’s initiative for 2025 to partner with Chinese artists for international market penetration. In aiming to elevate the Chinese entertainment scene globally, iQIYI plans to utilize various promotional strategies including international launches, strategic meetings, and exclusive fan interaction activities. This is intended to create substantial interest and broaden the reach of premium Chinese content worldwide.

Since its inception, iQIYI has been at the forefront of producing high-quality content, continuously striving to introduce outstanding Chinese dramas to a global audience. The platform has recently collaborated with various reputable production houses such as Media Prima, MIG Production, and Skop Production, which allowed it to cater the stories to the specific tastes of different regions.

Continuing its successful brand, iQIYI’s "Love On" series, initiated in 2021, features acclaimed dramas like "Love Between Fairy and Devil" and "Destined." Following the successful launch of "Love in Pavilion," viewers can anticipate upcoming dramas like "Speed and Love," which promise to further enrich the narrative offerings to global audiences.

As the entertainment industry continues to evolve, iQIYI remains dedicated to delivering engaging and high-quality content that resonates on an international scale. With Liu Shishi now as a pivotal figure in this journey, the future looks promising, aiming for expanding horizons in the realm of entertainment.