#Japan #Osaka #Cambridge University #Imajina #Organizational Change

Transforming Organizations Through the Deconstruction of Assumptions

On August 20, 2026, in Osaka, Imajina conducted a seminar titled "Inner Branding Seminar for Business Leaders." This event centered around the deconstruction of unconscious assumptions held by both executives and employees, emphasizing a data-driven approach based on collaboration with the University of Cambridge. The seminar aimed to provide actionable strategies for organizational change essential in today's evolving business landscape.

Highlighting the Four Obstacles to Learning

The seminar illuminated the four key assumptions that prevent learning outcomes from translating into organizational results. Participants were shown that clinging to past successes and the false sense of understanding can hinder growth. By utilizing psychology experiments, attendees were encouraged to recognize their thinking habits and embrace intellectual humility, a critical first step in transforming organizations. The idea was not just to learn new knowledge or skills but to radically alter the way individuals think and approach challenges within their organizations.

The Framework of Contributive Emotional Intelligence (EQ)

The session also delved into the essence of creating true psychological safety within organizations. The seminar highlighted that a shared corporate philosophy establishes a common benchmark for appropriate feedback and discourse. Drawing insights from studies at Harvard and the University of Pennsylvania, Imajina introduced the concept of “Contributive EQ,” which centers around contributions to society and the organization rather than individual gains. The process to enhance this emotional intelligence was outlined, emphasizing that meaningful contributions lead to a more engaged and supportive workplace environment.

Scientific Talent Analysis in Partnership with Cambridge University

Imajina presented innovative profiling techniques made possible through its partnership with the University of Cambridge, which commenced in 2026. Attendees learned about the behavioral analysis using a detailed 190-question assessment. This approach allows for the visualization of aspects such as employee morale, EQ scores, and compatibility, transforming subjective perceptions into quantifiable data. This tool aims to create a roadmap for nurturing both young talents and managerial staff without relying solely on intuition or emotions.

Feedback from Participants

The feedback gathered from the seminar participants through post-event surveys revealed a high level of satisfaction with the content and a keen interest in implementing specific training initiatives to address organizational challenges. Some noteworthy comments included:

• - Awareness of Personal Assumptions: “The teaching on intellectual humility and setting aside my assumptions during the seminar allowed me to recognize my thinking patterns. The need for contributive morals to fully utilize my abilities resonated with me.” (Representative from the service industry)
• - Importance of Continuous Learning: “I have attended this seminar about five times, including my employees. Thank you for always providing new insights.” (Representative from the lumber industry)
• - Interest in Young Talent Development: “I would appreciate the opportunity to continue discussions on managerial training and young talent development.” (HR Manager from manufacturing)

Future Outlook

Looking ahead, Imajina is committed to promoting a practical approach to inner branding based on data and psychology. By leveraging the Cambridge Assessment and Harvard's methodology for ideation dissemination, they aim to support organizations in enhancing their capabilities and fostering a new generation of skilled talent.

About Imajina

• - Contact Person: Yoshiki Sekino, CEO
• - Location: 3-5-2 Kojimachi, Chiyoda-ku, Tokyo 102-0083
• - Business Focus: Corporate branding, inner branding, organizational consulting
• - Website: http://www.imajina.com/

For inquiries, please contact us:

Imajina Public Relations
3-5-2 Kojimachi, Chiyoda-ku, Tokyo 102-0083
Phone: 03-3511-5525 (Available Weekdays from 10:00 to 18:00)
Email: [email protected]