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DFSK E5 PLUS Makes Its Mark in Ecuador

On November 17, 2025, DFSK, the electric vehicle arm of the SERES Group, celebrated an important milestone with the introduction of its mid-size plug-in hybrid SUV, the E5 PLUS, in Ecuador. Launching this model, DFSK has partnered with Automekano, a prominent automotive company in the nation, which will help facilitate the vehicle's debut in the Latin American market.

A Breakthrough in Automotive Technology

The E5 PLUS is not just any SUV; it represents a leap forward in hybrid technology that promises to redefine the driving experience, particularly in challenging terrains. Earlier tests carried out at high altitudes in Ecuador have confirmed the vehicle's resilience and adaptability. Whether navigating the bustling urban streets or tackling the steep dirt roads of the Andes, the E5 PLUS showcases its prowess.

Equipped with the SERES Super Electric Hybrid System, the E5 PLUS guarantees reliable power delivery even in high-altitude locations. This system is particularly effective on steep mountain roads, ensuring a superior driving experience regardless of the terrain.

Advanced Features for Driving Safety

One of the standout features of the E5 PLUS is its Frequency Selective Damping (FSD) shock absorbers, which adjust to changing road conditions and guarantee a smooth ride. Additionally, the SUV features a 360° panoramic view and a transparent chassis function. These cutting-edge features enhance situational awareness and security for drivers, particularly in Ecuador's narrow and winding mountain roads.

Moreover, the E5 PLUS is outfitted with an impressive array of high-performance sensory equipment, including two millimeter-wave radar devices, six ultrasonic radars, and five HD cameras – a total of thirteen sensors – which offer real-time traffic and road condition insights. Such technology lays the groundwork for enhanced safety and peace of mind for drivers.

DFSK's Vision for Sustainable Mobility

The launch of the E5 PLUS is a crucial step for DFSK, which seeks to transition from merely exporting products to establishing itself as a smart and innovative energy brand. Since being the first to introduce plug-in hybrid technology in Ecuador in August 2024, the E5 series has gained considerable traction and consumer trust, achieving a 3.9% market share by securing the seventh position in the hybrid vehicle market as of October 2025.

Extending its portfolio with the E5 PLUS not only strengthens DFSK's product lineup but also aligns with its mission to integrate advanced technology with local needs. As a result, the company is revitalizing its brand image, aspiring to be the go-to choice for consumers in the new energy landscape.

Santiago Vásconez, General Manager of Automekano, expressed enthusiasm over the launch: "The introduction of the E5 PLUS symbolizes a commitment to future-focused, eco-friendly mobility solutions. It reflects our dedication to the region and its customers."

Looking Ahead: Global Expansion

DFSK's vision goes beyond Ecuador; the company plans to broaden its reach into further international markets, including Egypt, to consolidate its global presence. With its motto, "Empowering ordinary individuals through accessible smart technology to become everyday heroes," DFSK invites consumers worldwide to join in the journey toward creating a more sustainable future in transportation.

In summary, the E5 PLUS's debut in Ecuador marks a significant moment for DFSK in its efforts to drive change within the automotive industry while embracing new energy solutions that cater to local preferences and conditions. With continued innovation and a robust market presence, DFSK is well on its way to making a lasting impact.