#Japan #Upcycling #Red Horse Corporation #Oku Ise Yuzu #Oda Town

Upcycling the Unused: Introducing Taberu Oku Ise Yuzu Kosho

In a remarkable effort to harness local produce and minimize waste, Red Horse Corporation has launched the "Taberu Oku Ise Yuzu Kosho" utilizing the otherwise discarded peels of the beloved Oku Ise yuzu from Oda Town, Mie Prefecture. Released on August 2nd in local stores, this innovative product reflects the company's commitment to regional revitalization through sustainable practices.

The Birth of a Unique Culinary Delight

Red Horse, headquartered in Sumida, Tokyo, has been actively involved in creating new products from locally sourced materials as part of its core business. The company noticed a significant opportunity while collaborating with Miya Kawa Bussan, a third sector company processing local agricultural products. During a visit to their facility in late January, the staff learned about the annual production waste of approximately 25 tons of yuzu peels and seeds, a byproduct that had previously gone to waste. After discussing the challenges of reusing these materials, our team proposed utilizing the peels to develop a new culinary item.

The resulting product brings together the zesty flavor of Oku Ise yuzu with the spiciness of green chili peppers and the texture of pickled daikon, creating a fresh and versatile condiment. Ideal for serving alongside rice or as an accent in various dishes, this yuzu pepper sauce elevates meals with its unique taste profile.

A Traditional Touch in Packaging Design

The packaging design pays homage to local folklore, featuring a mythical creature called "Ushioni," half-bull, half-demon, which is said to dwell at Gyuki Mire, a legendary spot in Oda Town. This bold design aims to capture the attention of a wide audience, bridging the community's tradition with modern culinary innovation.

On its launch day, the product was introduced at a tasting event at the Oda Town roadside station, attracting numerous local residents and tourists who were eager to sample this new gastronomic offering. Praises poured in from those who tried it, with comments highlighting its rich flavor and versatility.

Expanding Horizons and Future Prospects

The success of Taberu Oku Ise Yuzu Kosho is just the beginning. Miya Kawa Bussan is set to distribute it to various establishments, including additional venues such as VISION in Mie Prefecture, widening its reach. The plan includes the potential for sales in approximately ten shops, with further expansion on the horizon.

Red Horse Corporation intends to continue this upcycling initiative, working in collaboration with local producers and companies to further develop products utilizing yuzu peels. This effort not only aims to enhance awareness and branding of Oda Town's local products but also seeks to invigorate the regional economy through sustained collaborative innovation.

Product Information

• - Product Name: Taberu Oku Ise Yuzu Kosho
• - Contents: 75g
• - Price: 972 JPY (including tax) at Oda Town roadside station
• - Characteristics: A refreshing and flavorful pepper paste made from the peels of Mie Prefecture’s Oku Ise yuzu, also rich in umami from the pickled daikon and sesame.

Conclusion

Through this innovative approach to product development, Red Horse Corporation exemplifies how to effectively utilize regional resources while contributing to community revitalization. The company is committed to enhancing local branding, supporting entrepreneurs, and fostering a thriving food culture. With a portfolio exceeding 100 items created through collaboration with more than 50 municipalities nationwide, Red Horse continues to be a beacon of local empowerment and sustainable growth, striving to make a lasting impact in the communities it serves.

For more inquiries, contact Red Horse Corporation at [email protected] or call 0570-003155.