BE:FIRST's Global EP 'WATCH ME'
On September 18, 2026, the six-member dance and vocal group BE:FIRST will officially make their US debut with the release of their first global EP titled "WATCH ME." This project represents a significant milestone for BE:FIRST as they approach their five-year anniversary, aligning with their longstanding commitment to become a world-renowned boy band.
This EP, which is a result of collaboration under the independent label BMSG and led by their producer SKY-HI, showcases BE:FIRST's creativity and determination. The production and promotion of this album have seen partnerships with international collaborators, reflecting a robust global vision.
"WATCH ME" features five tracks, including the lead single "WATCH ME feat. BIA" and the newly released track "BRUCE WAYNE feat. Flo Milli, ATL Jacob." The EP brings together voices from notable creators who have worked with international superstars like Future, Drake, and Nicki Minaj. Among the contributors are ATL Jacob, who has a remarkable portfolio within the hip-hop scene, and Tommy Brown (TBHits), renowned for his work with Ariana Grande. Each track will highlight the group's dynamic interactions with other artists, including BIA, who recently made waves with her performance at Coachella, and the viral sensation Flo Milli.
In conjunction with the release of "BRUCE WAYNE feat. Flo Milli, ATL Jacob," BE:FIRST has also unveiled the music video on their official YouTube channel. The visual narrative features the members as saviors of a desolate city, demonstrating dynamic choreography designed by the internationally acclaimed choreographer RIEHATA. The video plays with concepts of light and shadow and contrasts underground with mainstream aesthetics, creating a visually stunning experience that complements the music.
The excitement doesn't end with the EP. Following its announcement, BE:FIRST has revitalized their upcoming World Showcase tour, transitioning from a series of concerts to the
"BE:FIRST WORLD SHOWCASE 2026 'WATCH ME'", with performances scheduled in key cities worldwide, including Bangkok, Taipei, Manila, and New York. This showcase allows them to engage with fans on a global scale, continuing their journey to fulfill their promise of global impact as a boy band.
Year 2026 is a monumental year for BE:FIRST, marking their first inclusion as a new member of the Recording Academy, the organization behind the Grammy Awards, along with their scheduled appearances at prestigious events like the Hip Hop International 2026 Final in Arizona and the Head In The Clouds Festival in Los Angeles.
The release of 'WATCH ME' aligns with the anniversary of BMSG's establishment on September 18, symbolizing a new chapter for BE:FIRST. This EP signifies a leap towards their goal of international recognition.
Release Information
- - Global EP 'WATCH ME': Scheduled for release on September 18, 2026
- - Track List:
1. BRUCE WAYNE feat. Flo Milli, ATL Jacob
2. WATCH ME feat. BIA
3. CAGLIOSTRO
4. PAPER SCARS
5. DEAD EYES EVERYWHERE feat. ATL Jacob
Music Video:
The World Showcase Tour
Join BE:FIRST for their global tour:
- - Bangkok: Samyan Mitrtown Hall, September 25, 2026
- - Taipei: Legacy TERA, September 27, 2026
- - Manila: New Frontier Theater, October 3, 2026
- - New York:
Racket NYC, October 22, 2026
Gramercy Theatre, October 23, 2026
As their signature, BE:FIRST continues to evolve and push their boundaries, creating not only music but also cultivating a profound connection with their audience worldwide. Being a part of their journey with the release of 'WATCH ME' is an invitation to witness the rise of a new global phenomenon in the music industry.