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HARAJUKU BLOCK PARTY: A Celebration of Legacy

The iconic sneaker and streetwear brand, atmos, is set to host its exciting one-day event, HARAJUKU BLOCK PARTY, on October 11, 2025. This thrilling event marks a significant moment as atmos celebrates its 25th anniversary, encapsulating the theme 'The Next Legacy'. This special event aims to blend the rich street culture of Shibuya and Harajuku with sneaker culture, creating a vibrant celebration that connects past traditions with the future.

The HARAJUKU BLOCK PARTY will be a unique opportunity for attendees to celebrate the culture that atmos has cultivated over the years. The event will serve as a bridge between generations, fostering respect for the rich history of street culture while paving the way for the new generation to engage with it. This aligns perfectly with atmos’s mission to provide fresh connections and platforms for the community, promoting inclusivity and collaboration.

Event Highlights: A Day Full of Activities

The event will feature a variety of engaging activities throughout the day, centered around the Shibuya and Harajuku area. Attendees can participate in a stamp rally, exploring various atmos locations and collecting stamps as they journey through the stores. Completing this rally will earn guests exciting prizes, along with special offers for purchasers at atmos BLUE Omotesando, atmos Pink flagship Harajuku, and TOKYO 23, where live DJ performances will enhance the shopping experience with infectious beats.

At Yoyogi Park, the BE STAGE will host a lineup of captivating performances. The dance segment of the event will feature renowned dance ambassadors, Akanen and Miyu, who will orchestrate energetic showcases, a fashion show, and a participatory free cipher session. This interactive atmosphere is sure to promote creativity and expression among both performers and audience members alike.

For basketball enthusiasts, the day offers a chance to join in 3-on-3 games, skill clinics led by top athletes, and freestyle workshops. The BE STAGE will serve as a community hub, encouraging active participation from attendees, whether they want to watch or engage directly in the activities.

As the day transitions into night, attendees can look forward to an After Party at CLUB HARLEM located in Shibuya's Dogenzaka area. The After Party will feature a special live performance by NITORO MICROPHONE UNDERGROUND, alongside an array of DJs spinning tracks that will keep the energy alive. This vibrant gathering serves as a reminder of the diverse cultural landscapes in Shibuya and Harajuku, creating a community space that transcends boundaries between genres and generations.

Join Us for an Unforgettable Experience

The HARAJUKU BLOCK PARTY is not just an event; it’s a meaningful celebration of culture, community, and the enduring legacy of atmos. It invites everyone, from sneakerheads to culture enthusiasts, to gather and enjoy a memorable day filled with creativity, music, and connection. Be sure to mark your calendars for October 11, 2025, and join in this cultural celebration that aims to shape the future narrative of street and sneaker culture in Japan. For more details, visit the official atmos website.

Event Details:

• - Date: October 11, 2025
• - Locations: atmos stores in Harajuku and Shibuya, Yoyogi Park 'BE STAGE', CLUB HARLEM (After Party)
• - Explore More: HARAJUKU BLOCK PARTY | atmos Official Site

Experience the next chapter of street culture with atmos at the HARAJUKU BLOCK PARTY!