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H.I.G. Capital Completes Acquisition of Kantar Media

H.I.G. Capital, a prominent global alternative investment firm managing $70 billion in capital, has officially announced the successful acquisition of Kantar Media from Kantar Group. This significant move not only diversifies H.I.G.'s investment strategy but also fortifies Kantar Media's position within the media analytics sector, enhancing their service offers across various global markets.

Kantar Media, headquartered in London, stands as a leader in media measurement and analysis, providing invaluable insights into audience behavior, advertising effectiveness, and media consumption patterns. Present in over 60 markets, Kantar Media has a robust portfolio of solutions ranging from audience measurement tools to cross-media analytics and media validation advancements. These capabilities empower brands, agencies, and media owners with critical data to refine their marketing strategies and achieve measurable outcomes.

Patrick Béhar, CEO of Kantar Media, expressed enthusiasm about the acquisition, stating, "With the transaction now concluded, we are thrilled to officially join the H.I.G. family. We are grateful for the trust H.I.G. has placed in our vision and for their significant investment in our future. This marks the beginning of an exciting new chapter, wherein we will sharpen our strategic focus, reinforce our fiercely independent authority in media measurement, and accelerate innovation for our clients, partners, and teams worldwide."

Nishant Nayyar, Managing Director at H.I.G., emphasized the essential role of Kantar Media in the global media ecosystem, remarking, "Kantar Media has long been recognized as a fundamental player, providing critical data and AI-driven analytics that facilitate strategic decision-making for its clients. With a scalable suite of data solutions and unique measurement capabilities, we believe the company is well-positioned under Patrick's leadership to thrive as an independent organization and accelerate its growth as a market leader in media measurement and advanced analytics."

Markus Noe-Nordberg, H.I.G.'s General Partner responsible for the Europe Middle Market Private Equity division, further added, "We are delighted to invest in Kantar Media, a company at the forefront of audience measurement and analytics. H.I.G.'s experience in business development and executing corporate carve-outs puts us in a strong position to support Kantar Media's transition to an independent company."

The acquisition is backed by advisory services from Morgan Stanley & Co. International, ING, and Simpson Thacher & Bartlett LLP, signifying the importance and scale of this transaction.

About Kantar Media

Kantar Media is distinctively positioned in the media measurement and analysis landscape, providing comprehensive insights into audience behaviors, advertising efficacy, and consumption trends. The company is committed to helping brands optimize their marketing strategies through data-informed solutions, thereby achieving tangible results in a competitive environment. For more information, visit kantarmedia.com.

About H.I.G. Capital

Founded in 1993, H.I.G. Capital is a leading global alternative investment firm with a portfolio of over 400 companies worldwide and total capital under management exceeding $70 billion. Headquartered in Miami, with additional offices in cities across the U.S. and key international locations including London, Madrid, and Hong Kong, H.I.G. focuses on providing growth capital and operational expertise to mid-market companies. With diverse investment strategies across equity, debt, and real estate, H.I.G. is dedicated to maximizing value for its partners. For additional information, explore hig.com.