#Japan #Tokyo #SHISEIDO #Marcus Evans #CMO Japan

Get Ready for CMO Japan Summit 2026!

The 23rd CMO Japan Summit is set to take place from October 6 to October 7, 2026, at the prestigious Hotel Chinzanso Tokyo. This annual event, organized by Marcus Evans, brings together Chief Marketing Officers and solution providers from various industries to discuss pressing issues and innovative solutions in marketing.

About the Event

The summit is not just a conference; it is a hub for learning, networking, and exchanging ideas among top marketers and industry leaders. Attendees will have the opportunity to participate in keynotes, panel discussions, one-on-one meetings, and extensive networking, all aimed at helping them tackle the current challenges in the industry and discover new approaches to marketing.

Who Should Attend?

• - Delegates: This segment includes marketing executives from leading companies in Japan. They will gain insights from discussions, networking opportunities, and meetings with solution providers, aimed at expanding their professional network and cultivating new partnerships.
• - Solution Providers: Companies with marketing-related solutions are also encouraged to join. This is a unique chance for them to meet decision-makers from top organizations in a one-on-one setting.

To register, participants can visit the official summit site, where they can inquire more about the event and arrange for a web meeting with staff to cover the details of the registration process.

A Dynamic Agenda

The two-day summit will feature a diverse range of topics delivered by esteemed speakers, including:

• - Keynote Speaker: Nobunari Oda, a professional figure skater, who will share insights on personal authenticity and resilience in the face of challenges.
• - Single Presentation: Maki Yoshinari, EC Manager at Shiseido Japan, will delve into the platform strategies that underpin brand experiences in the AI era.
• - Panel Discussions: Led by industry leaders from companies like LIFULL and Yamaha, the discussions will explore themes such as internal communication, brand identity, and customer understanding.

Key Themes Explored

The summit will tackle several critical topics that are at the forefront of marketing today:

• - Emotional Brand Value: Understanding how emotional connections influence branding amidst the challenges of differentiating through functional attributes alone.
• - Redefining Selection in the AI Era: Exploring how AI shifts the criteria for choice from mere information to meaning and trust, impacting decision-making processes.
• - Cultivating Fan Communities: Strategies for building and spreading brand loyalty through multi-channel engagement that fosters genuine connections.
• - Enhancing Brand Experiences: Emphasizing the role of internal communication in strengthening the brand and ensuring consistent experiences.
• - Growth Strategies Through Global Insights: Discussing the necessity of integrating global perspectives to shape robust growth strategies in a rapidly evolving market.
• - Advanced Customer Understanding: Utilizing both data and contextual insights for personalized customer experiences.

This summit promises not only to inform but to inspire attendees as they navigate the complexities of today’s marketing landscape. Participants will leave equipped with actionable knowledge and new connections that could spark future collaborations.

About Marcus Evans

Founded in 1983, Marcus Evans specializes in organizing events that provide essential business intelligence for strategic decision-making. With a network that spans globally, the company hosts over 150 business summits each year, including numerous events focusing on marketing, IT, human resources, and manufacturing within Japan.

Contact Us

For any inquiries related to the event, please reach out to our PR representative Mizuki Saito at [email protected]. We look forward to welcoming you at the CMO Japan Summit 2026!