#Japan #Tokyo #Matcha #Marugame Udon #Hotta Koutarou

A Delicious Spring Treat: Marugame Udon's New Matcha Doughnut

Starting April 7, 2026, Marugame Udon, a renowned Sanuki udon specialist based in Shibuya, Tokyo, will introduce a new flavor of its unique 'Marugame Udonuts' - the Matcha flavor. This limited-time offering showcases the relationships fostered between traditional Japanese culture and modern culinary innovation.

The Marugame Udonuts have gained significant popularity since their debut, with a staggering cumulative sales figure exceeding 25 million units as of March 2026. These doughnuts, which ingeniously utilize over 30% udon flour in their production, blend the chewy texture of udon into a delightful sweet treat, appealing to customers across all ages.

What Makes the New Matcha Flavor Special?

This new Matcha flavor is crafted using premium matcha sourced from the prestigious Hotta Koutarou Shoten, a 170-year-old tea company based in Uji, Kyoto. The matcha undergoes a unique two-stage roasting process, bringing out its natural sweetness and creating a mellower flavor profile. The special matcha powder is mixed in optimal proportions with gentle sweetness from cane sugar, ensuring that it appeals to both children and adults.

The texture plays an integral role in the Marugame Udonuts experience. By using finely milled matcha, the powder adheres perfectly to the doughnut, providing a silky mouthfeel that complements the delightful chewiness of the treat.

Perfect for Spring Outings

As cherry blossom season approaches, these doughnuts are a must-try for picnics and hanami (flower viewing) gatherings. The enchanting aroma of matcha combined with the satisfying chewiness make for a perfect springtime indulgence, transforming any outdoor outing into a special, relaxing experience.

In addition to the Matcha flavor, customers can enjoy a variety of other exciting flavors available this spring. The lineup includes a rich Chocolate flavor, a savory Kinako (roasted soybean flour) flavor, and a sweet Kibi (cane sugar) flavor, making it easy to please everyone’s palate. Customers can even enjoy the flexibility of choosing their toppings, dusting their doughnuts with the provided powders for a personalized taste experience.

Highlights of Each Flavor:

• - Matcha Doughnut: A sophisticated balance of matcha aroma and gentle sweetness, ideal for all ages with a chewy texture that perfectly complements the flavors.
• - Chocolate Doughnut: Bursting with chocolate chips and cocoa, offering a rich chocolate experience in every bite.
• - Kinako Doughnut: A delightful roasted soybean flavor that blends perfectly with sweetness.
• - Kibi Doughnut: Simple yet delightful, providing a soothing sweetness from cane sugar.

Pricing and Availability

• - Matcha Doughnut: 300 JPY (tax included) for five pieces.
• - Chocolate Doughnut: 350 JPY (tax included) for five pieces.
• - Kinako and Kibi Doughnuts: 300 JPY (tax included) for five pieces each.

These delicious offerings will be available at all Marugame Udon locations nationwide, though availability may vary by location, especially due to limited production.

Conclusion

With spring just around the corner, Marugame Udon is once again demonstrating its commitment to delivering delightful dining experiences through innovative products like the Matcha Udonuts. Whether you're enjoying a sweet snack on the go or sharing them at a picnic with friends and family, these doughnuts are sure to bring joy and flavor to your springtime outings. Don’t miss out on this limited-time treat at Marugame Udon, where handmade and fresh offerings are a passion!

For more information, visit Marugame Udon's official site.