In an exciting collaboration, the hair care brand "Tsururincho," born from the passion of professional hairdressers, is joining forces with the renowned Matsumoto-yu bathhouse in Tokyo from February 10 to 16, 2026. This unique event, titled "Tsururincho no Yu," promises attendees an immersive experience in the art of hair care, encapsulated under the theme "Perfect Care."
Event Overview
The Tsururincho brand emphasizes the importance of proper hair care using high-quality shampoos and treatments. Participants will have access to exclusive products, usually reserved for salon use, including the award-winning CMC Milk from the "Iruka no Senaka" series. This event aims to provide a special hair care experience that combines relaxation with effective techniques to maintain healthy hair.
Why Bathhouses for "Perfect Care"?
Tsururincho's unique formulations require specific application methods to achieve optimal results. This event invites participants to discover the "perfect care steps" while enjoying the tranquil environment of a bathhouse, allowing them to learn how to achieve salon-quality outcomes with Tsururincho’s products.
Six Highlights of the Event:
1.
Real-Time Experience of Correct Application
Attendees will learn how to fully utilize the Tsururincho products in a guided session. This hands-on experience will demonstrate how the right amount and application technique can dramatically enhance hair quality.
2.
Salon-Exclusive Products Available at the Bathhouse
Visitors will have the rare opportunity to use Tsururincho products that are typically only available at partnered salons, including:
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Tsururincho no Moto (hair reset care)
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Tsururincho ZERO (texture revolution treatment)
3.
Exclusive Bath Experience
Attendees can try the new and unreleased bath additive, "Tsururincho no Yu," developed with insights from hair research. This exclusive product promises to envelop users in a veil of hydration, benefitting the entire body.
4.
Exciting Tsururincho Gacha
The event will feature a popular gacha booth offering luxurious prizes, including sets of Tsururincho shampoo and treatment bottles, and exclusive sauna merchandise.
5.
Special Bonus for Early Registrants
Those who register early will receive a limited-edition body soap that isn't available anywhere else. This soap perfectly complements the overall hair care experience while ensuring the body receives the same quality treatment as the hair.
6.
Member-Exclusive Day on February 12
A special opportunity for brand members to receive personalized hair care consultations from top stylists, along with the chance to receive a "Perfect Care Set" as a token of appreciation.
Event Details:
- - Name: Tsururincho no Yu
- - Dates: February 10 - 16, 2026 (with a member-exclusive day on February 12)
- - Location: Matsumoto-yu, Tokyo, Higashi-Nakano
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Access: A short walk from East Nakano Station or Ochiai Station
- - Participation: Reserve tickets online or check in on the day of the event.
- - Special Site: Tsururincho no Yu
About Matsumoto-yu
Established in 1936, Matsumoto-yu transformed into a modern bathhouse following a successful crowdfunding campaign for its renovations in 2021. With advanced features such as a high-temperature sauna and meticulously designed relaxation spaces, it offers a fusion of traditional bathhouse culture and modern amenities, establishing itself as a leading destination for both local residents and visitors.
Visit the official website
here for more information.
About Tsururincho
Tsururincho is a hair care line born from the insights of professional hairstylists. The brand focuses on repairing and enhancing hair quality, promoting techniques that allow consumers to achieve salon-like results at home. With numerous accolades and community popularity, Tsururincho aims to revolutionize hair care through its innovative products.