#Brussels #Belgium #H2O Audio #Alpecin-Deceuninck #Fenix-Deceuninck

H2O Audio Partners with Alpecin-Deceuninck and Fenix-Deceuninck

In an exciting collaboration, H2O Audio, a leader in high-performance headphones, has announced a multi-year partnership with two elite professional cycling teams: Belgium-based Alpecin-Deceuninck and Fenix-Deceuninck. This dynamic partnership is set to enhance the training and performance of riders across various cycling disciplines, solidifying H2O Audio's position as the go-to audio brand in the cycling world.

Starting with the legendary Paris-Roubaix race in 2025, this partnership will see H2O Audio serve as the Official Audio Partner for both teams in a range of events, including men's and women's road racing, cyclocross, gravel racing, Zwift competitions, and mountain biking. The arrangement echoes H2O Audio’s commitment to empowering athletes with cutting-edge audio technology designed to keep them focused and motivated during their training and competitive events.

H2O Audio will supply the riders with their top-performing headphones, including models such as the TRI 2 Pro and the RIPT ULTRA. The TRI 2 Pro, known for its bone conduction technology that allows for both safety and spatial awareness while cycling, will be a core component of the riders' gear. Additionally, the RIPT ULTRA, a 100% sweatproof noise-canceling headphone, will be utilized for pre-race warm-ups, travel, and training sessions, providing athletes with the ideal sound environment for peak performance.

Kristian Rauhala, the founder and CEO of H2O Audio, expressed his enthusiasm for this collaboration, stating, "Our mission has always been to 'Go Beyond'—to empower athletes by delivering the power of music into any environment—from below water to above and beyond. Collaborating with world-class teams enables us to receive real-time feedback that fuels innovation in our performance audio technology."

One standout aspect of this partnership is the involvement of renowned cycling stars like Mathieu van der Poel, Kaden Groves, Puck Pieterse, and Christina Schweinberger. These athletes will incorporate H2O Audio's products into their training routines, especially during time trials and turbo sessions where concentration is paramount. Philip Roodhooft, the team manager for Alpecin-Deceuninck, welcomed H2O Audio to the team, emphasizing the innovative technology that will help riders maintain focus and preparedness.

The partnership also extends beyond just product provision. Both teams will participate in ongoing collaborations with H2O Audio, providing valuable feedback to improve future audio innovations. In return, H2O Audio will gain visibility through team vehicles, websites, and marketing initiatives featuring team imagery and athlete likenesses. This connection will foster fan engagement through exclusive behind-the-scenes content, seasonal promotions, curated playlists, and interactive contest giveaways.

This alliance signals a significant move in the audio and sporting worlds, as H2O Audio’s technology will be showcased in environments where traditional audio products struggle to perform. The partnership enhances the experience for both athletes and fans, aiding them in finding their rhythm as they pursue their goals, whether on the bike or off.

As H2O Audio famously powers triathletes, swimmers, and surfers with their bone conduction tech, this new partnership places the brand firmly in the peloton, ensuring that music accompanies athletes in their most challenging endeavors.

For further insights into the innovative offerings from H2O Audio, visit h2oaudio.com and follow them @h2o_audio on social media platforms.

About H2O Audio

Founded in 2003 and headquartered in San Diego, H2O Audio has redefined how athletes connect with music. Over the past two decades, the brand has been synonymous with innovative high-performance audio solutions, trusted by athletes globally to push their limits.

About Alpecin-Deceuninck and Fenix-Deceuninck

Alpecin-Deceuninck stands as a professional UCI WorldTeam, competing at the pinnacle of international cycling, including mountain biking and cyclocross. Meanwhile, Fenix-Deceuninck, established in 2020, continues to grow in both performance and structure, aspiring to make a significant impact in the cycling arena.