A Tribute to an Icon: Celebrating Hulk Hogan's Legacy
On July 30, 2025, the world mourned the loss of Terry Bollea, better known as Hulk Hogan, a legendary figure in professional wrestling and a beloved personality globally. His contributions to the sport and his ability to connect with fans left an indelible mark. As the CEO of Nutritional Products International (NPI), Mitch Gould took a moment to honor his friend and collaborator, reflecting on their shared journey in the health and wellness industry.
Mitch Gould first crossed paths with Hogan in 2009 during an introduction to Hogan Energy Granules, a product designed to provide sustained energy at a fraction of the cost of competing energy drinks. This meeting marked the beginning of a productive partnership. Gould expressed his excitement about the collaboration, which led to the distribution of Hogan's products on major platforms like Amazon.com and Drugstore.com. This was no small feat, considering the competitive nature of the energy supplement space.
As their relationship grew, Gould encouraged Hogan to launch HoganNutrition.com, a health-focused website featuring an extensive selection of over 3,500 wellness products. In 2011, the duo established Sports Nutritional Innovations, Inc., in which they shared equal partnership. The synergy between Gould's marketing expertise and Hogan's star power proved to be a successful combination in the health industry.
To mark the launch of their business venture, Gould and Hogan hosted a magnificent launch party in Delray Beach, Florida, attended by over 500 guests that included the local mayor. The excitement surrounding the event underscored Hogan’s influence, bringing together community members and fans alike. Yet, it was a more personal moment at a dinner prior to the launch that spoke volumes about Hogan’s character. When passing a young boy with disabilities, Hulk Hogan stopped to engage with him, taking the time to pose for pictures and uplift the child’s spirits. This heartfelt interaction was a true testament to the man behind the wrestling persona—compassionate, genuine, and larger than life.
Hogan's impact on Gould's life was so profound that he included stories of their time together in his memoir,
The Blonde, The Ferrari, and The Kwan. While Gould has collaborated with numerous iconic personalities throughout his career, he fondly recalls the memories he made with Hogan as some of the most cherished.
Reflecting on Hogan’s legacy, Gould stated, “Thank you for the memories, they will always be cherished. You are a legend.” These sentiments resonate deeply not only within Gould but also among the countless fans and colleagues whose lives Hogan touched.
In addition to his partnership with Hogan, Mitch Gould has an impressive portfolio, having represented numerous sports and entertainment icons, including Steven Seagal, Ronnie Coleman, and Wayne Gretzky. His expertise in marketing has led to groundbreaking strategies in the health and wellness landscape.
As the world navigates on without Hulk Hogan’s captivating presence, his legacy as a champion wrestler, a kind-hearted individual, and an inspirational figure remains. His contributions to the wrestling industry and his dedication to uplifting others will forever be remembered. For more information about Mitch Gould and NPI's revolutionary marketing strategies, visit
nutricompany.com.