#Japan #Tokyo #Shirofune #I'm Creative #Google P-max

Shirofune Enhances AI Creative Tool for Google P-max

In a significant update, Shirofune, a leading tech firm based in Tokyo, has enhanced its AI-driven creative improvement tool known as ‘I’m Creative.’ This update allows users to obtain performance data segmented by assets within Google P-max campaigns, a feature previously unavailable.

Evolution of Digital Advertising Automation

The digital advertising landscape has seen a massive shift towards AI-driven automation over recent years, with platforms like Google P-max and Meta’s Advantage+ Shopping Campaigns taking center stage. As these automation tools optimize distribution and targeting on their own, the quality and quantity of creative assets have become crucial for advertisers looking to enhance performance metrics.

Prior to this enhancement, advertisers faced obstacles in accessing detailed performance data regarding individual assets in Google P-max. This created a challenge in identifying which specific assets contributed to the overall performance of their campaigns.

Key Features of the New Update

1. Asset-Based Performance Data Access

Thanks to the latest version of the Google Ads API, Shirofune’s ‘I’m Creative’ can now access asset-specific performance data within P-max campaigns. Users can now analyze and retrieve performance metrics for each asset type, including images and videos, providing a clearer picture of what’s working.

2. Creative Analysis for Major Automation Tools

The new feature empowers advertisers to conduct detailed creative analysis and improvement suggestions across major automated distribution menus. This includes not just Google P-max but also demand generation campaigns and Meta Advantage+ Shopping Campaigns, allowing for a holistic approach to creative performance enhancement.

3. Data-Driven Improvement Cycle

With asset-specific performance data at their fingertips, AI can now propose whether an asset should be retained or what improvements are necessary based on data analysis. This eliminates guesswork, allowing for informed decision-making in asset management, thus facilitating continuous improvement cycles.

About ‘I’m Creative’

‘I'm Creative’ is part of Shirofune’s suite of advertising operation tools, specifically designed to enhance creative analytics using AI. It analyzes video and static ads, quantifying performance differences to provide actionable improvement recommendations automatically. This allows even less experienced team members to execute pro-level analyses, yielding significant boosts in performance through a more effective creative PDCA (Plan-Do-Check-Act) process.

Additionally, the end-to-end analytics results are output transparently in data and text format, preventing them from becoming a black box and enabling knowledge accumulation.

Case Studies and Client Testimonials

Shirofune has successfully implemented its solutions across various companies, including:

• - SHE Corporation
• - AViC Inc.
• - E-MNET Japan, Inc.
• - Nihon Zaitaku Co., Ltd.

These collaborations highlight Shirofune’s ability to streamline advertising operations.

Conclusion: Revolutionizing Advertising Operations

Shirofune, with its automated ad operation tool, has made it possible for advertisers to achieve professional-quality ad management in just ten minutes a day. It simplifies the ad publication process from creation to optimization, incorporating CRM and EC platform data for LTV-based advertising strategies. The platform is designed to enhance productivity and efficiency, making it suitable for a wide range of advertisers from startups to established corporations.

With more than 13,000 accounts currently utilizing Shirofune for automated advertising operations and a growing presence in the North American market, including Australia, the company is positioned to lead the digital advertising automation frontier. Shirofune’s representative, Mitsunaga Kikuchi, is slated to receive the prestigious ‘GOLD’ award at the 2025 ANA Marketing Technology Innovator of the Year Awards, underscoring the company’s commitment to excellence in advertising technology.

For more information on Shirofune and its innovative advertising solutions, visit Shirofune's official website.