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CMI Media Group Reaches New Heights

In the dynamic world of healthcare marketing, CMI Media Group has made a significant impact, achieving an impressive milestone of $1 billion in incremental revenue. This impressive feat has been realized through their Empower™ software-as-a-service (SaaS) operating system and its groundbreaking automated media orchestration (AMO) tool.

CMI Media Group, a healthcare-focused media agency and part of the WPP family, has not only reached a remarkable 200 campaigns in the market but has also facilitated enhanced engagement for over 25 of its clients. Each campaign represents a concerted effort towards developing effective media strategies tailored for healthcare professionals and consumers alike.

The Power of Automation

The AMO application addresses the multifaceted challenges of media orchestration at a large scale. It effortlessly integrates into the technological ecosystems of its clients, enabling them to utilize and orchestrate paid media across various platforms effectively. The tool is designed to work in harmony with client marketing technology stacks, which support owned media, website personalization, and customer relationship management (CRM).

As a component of WPP’s AI-driven marketing operating system, Empower AMO stands out as the first self-service paid media orchestrator specifically designed for the health marketing sector. It fills a significant gap in omnichannel orchestration technology, empowering healthcare brands to deliver cohesive messaging across multiple touchpoints.

Jose Ferriera, Executive Vice President of Product Strategy and Transformation at CMI Media Group, elaborated on the importance of this milestone: “This achievement represents countless enhanced omnichannel experiences for physicians and healthcare professionals, not only by engaging them with healthcare brand messaging but also by facilitating the adoption of vital medications that can impact patient care substantially.”

Future Developments

Looking ahead, CMI Media Group plans to launch a Direct-to-Consumer (DTC) option, which will prioritize privacy compliance and expand existing solutions. Similar to the AMO for Healthcare Professionals (HCPs), the consumer version will ensure seamless coordination across all engagement points, employing probabilistic consumer modeling. This initiative aims to bridge the gap between healthcare professionals and consumers, creating a more unified marketing effort.

Empower OS is at the forefront of integrating practices for healthcare providers and consumers, making it possible to connect insights and action points effectively. This system incorporates advanced predictive capabilities and artificial intelligence, empowering clients and CMI to design data-intensive strategies that maintain momentum and transparency in media investments.

The platform not only streamlines creative processes but also positions itself as a readily available software solution for clients to use internally. With a commitment to leveraging state-of-the-art technology and data, CMI Media Group is firmly establishing its role as a leader in the future of healthcare media.

Leading the Way in Healthcare Marketing

As a premier resource for healthcare marketing, CMI Media Group has consistently been at the forefront of innovative media planning, particularly within the realms of pharmaceuticals and life sciences. Their emphasis on data-driven strategies ensures that they achieve unparalleled media reach and personalization tailored to healthcare professionals, patients, and caregivers.

CMI Media Group is not only recognized for its groundbreaking marketing approaches but has also garnered accolades for its commitment to inclusivity, employee development, and retention efforts, making it one of the most sought-after workplaces in the industry.

For a comprehensive understanding of CMI Media Group’s full suite of services and upcoming opportunities, visit CMI Media Group Careers. For additional inquiries, reach out via [email protected].