#USA #White Plains #Protein #Oikos #Carlos Alcaraz

OIKOS® and Carlos Alcaraz Join Forces

OIKOS®, renowned for its commitment to high-protein yogurt, has announced an exciting partnership with Carlos Alcaraz, a celebrated five-time Grand Slam tennis champion. This collaboration aims to promote the importance of strength, fueled by nutritious options, showcasing how athletes like Alcaraz achieve greatness with the right diet and support.



The new campaign kicks off with a social media reveal coinciding with one of U.S. tennis’s biggest events in August. Followers can anticipate exclusive limited-edition OIKOS x Alcaraz drop kits that feature high-quality co-branded tennis essentials, such as gear reflecting Alcaraz's explosive performance on the court.

Carlos Alcaraz has gained recognition not only for his powerful game and tireless work ethic but also for his ability to inspire others. He has quickly risen to the top of the tennis world, becoming a symbol of excellence at just 20 years old. Alcaraz expressed his excitement about this partnership, highlighting the connection between strength and nutrition: "Strength is an important factor to me, both on and off the court. But it's not just about how I train – it's about how I fuel my body. That's why I'm proud to partner with OIKOS. Its high-quality protein is one of the things that helps me maintain my strength."

OIKOS aims to reach beyond elite athletes by supporting everyone who is dedicated to improving their strength, resilience, and overall health. Victoria Badiola, the Vice President of Greek Functional Nutrition at Danone North America, shared, "At OIKOS, we're committed to fueling all kinds of strength – not just for elite athletes like Carlos Alcaraz but for anyone showing up and giving it their all."

To celebrate this collaboration, OIKOS is launching a unique “drop kit,” which includes signature items like a tennis bag adorned with Alcaraz’s autograph, branded socks, sweatbands, and even tennis balls. This kit is designed to resonate with fans and encourage them to embrace their own strength journeys.

Details regarding how fans can participate in the sweepstakes to win these exclusive kits will be announced on OIKOS’s official Instagram page. This not only promotes product engagement but also allows fans a chance to connect with the brand on a personal level.

About OIKOS®

OIKOS® is part of Danone North America, a leading Certified B Corporation that champions nutritious food and beverage options. With a commitment to creating high-protein products, OIKOS has a variety of offerings, ensuring there’s something for everyone on their strength journey. From yogurt cups to protein drinks and shakes, each product is crafted to empower individuals, whether they’re in the gym, on the field, or working from home. Learn more about their range and join the conversation online.

About Carlos Alcaraz

Carlos Alcaraz has emerged as one of tennis's brightest stars, becoming the youngest-ever ATP World No. 1 after his historic win at the 2022 US Open. His intense playing style and mental toughness have garnered him immense fanfare and accolades. Off the court, he is also committed to social causes, operating the Carlos Alcaraz Garfia Foundation, which supports children in need.

In summary, this partnership between OIKOS and Carlos Alcaraz not only spotlights the athlete's impressive achievements but also emphasizes the vital link between nutrition and performance, inviting fans to join in on their strength-enhancing journey.