True Fit Marketing Expands Team with Mark Zigarovich and Celebrates 8 Successful Years in Business
True Fit Marketing Welcomes a New Era
True Fit Marketing, a prominent full-service marketing agency based in Pittsburgh, recently welcomed Mark "Zig" Zigarovich as their new Director of Business Partnerships. This addition comes during a celebratory period for the agency, as they commemorate eight successful years in the marketing landscape. Known for their commitment to helping clients navigate their marketing journeys with both strategy and heart, True Fit Marketing continues to push boundaries and look forward to the future of marketing.
Zig started his journey with True Fit on October 1, 2026. His extensive experience in print media, which spans over 25 years, equips him with a wealth of knowledge about evolving marketing landscapes and the importance of adaptability. “I believe my time in the industry has underscored that change is a constant, and I am excited to meet our partners while forging relationships that benefit everyone involved,” Zig expressed enthusiastically upon his start.
As part of True Fit’s continuing commitment to excellence, this new role for Zig has remarkable timing, coinciding with the agency's recent awards. The agency was named The Best Design and Development Agency to Hire in 2026 by DesignRush and also featured on the Pittsburgh Business Times' lists for both Largest Advertising and PR Companies and Region's Top Women-Owned Businesses. The pinnacle of their achievements came when they were honored with the Charles C. Keller Excellence Award for Corporate Philanthropy by the Washington County Community Foundation in December 2025. This recognition demonstrated True Fit's commitment not only to business growth but to community engagement and impact.
Owner and Chief Business Advocate, Arlea Hoffman, shared sentiments about these accomplishments: “These awards symbolize our team's hard work and creativity, attributes that we pour into every project. However, the corporate philanthropy award holds particular significance as it reflects our goal to give back actively to our community.”
In a noteworthy year for growth, True Fit Marketing saw a 25% expansion in their team, welcoming several fresh graduates to inject innovative ideas into their marketing strategies. They embrace a multi-generational team dynamic, which allows them to blend proven approaches with new perspectives, keeping them relevant in a fast-paced world.
2026 also marked a major upgrade in their technological capabilities with the launch of an advanced podcasting and video recording studio. This investment now enables the agency to produce original podcasts and video content tailored for their diverse clientele. “Our growth at True Fit exemplifies our core values: collaboration, creativity, and community. I am immensely proud of the dedication that our team brings to encouraging meaningful marketing practices,” Hoffman enthused.
With an eye on future innovation, the agency is eager to welcome new clients and enhance their services further into 2027. Zig's addition is anticipated to bolster this mission tremendously, paving the way for a vibrant future for both the agency and its partners.
In an industry where success equates to adaptability and connection, True Fit Marketing stands as a shining example. They continue to emphasize the importance of meaningful interaction and tailored solutions within the marketing realm. As they close their eighth year and step boldly into the next, their commitment to community and client success remains unwavering.
Explore more about True Fit Marketing on their website: truefitmarketing.com
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Topics General Business）
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