Understanding the Summer Stress Loop and Sleep Solutions from Ajinomoto's Glyna®
As summer comes to a close, a recent survey by Ajinomoto Co., Japan reveals troubling insights regarding the state of relaxation among individuals during their supposed summer holidays. With nearly half of respondents admitting they couldn't fully recharge amidst rising costs and the mental strains of work and home chores, the situation paints a grim picture of what should be a season of rest.
Summer Stress Loop Emerges
Many people expected to emerge from their summer breaks feeling rejuvenated, but instead, stress levels surged. Over 80% of surveyed individuals reported feeling stressed this summer, showcasing a trend that's alarming. Financial concerns due to rising prices have meant that many resorted to limiting their travel and leisure activities. Specifically, 54% of respondents indicated they either avoided trips altogether or diminished the frequency and distance of outings.
The survey revealed that up to 50% experienced what’s termed ‘revenge procrastination’ – late nights spent scrolling through their smartphones as an attempt to reclaim some sense of free time or reset daily stress. This habit often backfires, leading to further fatigue, creating a cyclical pattern of stress and sleeplessness.
Ajinomoto's newest web commercial (web CM), launched in anticipation of World Sleep Day on September 3rd, spotlights this very issue. It addresses the ‘stress loop’ that modern individuals find themselves caught in. With catchy rhythms and lively visuals, the CM illustrates how Glyna®'s Sleep Care & Stress Care supplement can assist in breaking this cycle. Composed of two powerful amino acids, GABA and glycine, it aims to alleviate stress and enhance sleep quality – allowing users to wake up refreshed and energized.
Key Findings from the Survey
In response to these findings, Ajinomoto encourages individuals to integrate Glyna® into their nightly routine as a self-care staple. This supplement becomes a vital ally for those who wish to break free from their summer stress loop, maximally utilizing its formulation to promote restorative healing and relaxation during sleep.
New CM Highlights
The newly launched commercial emphasizes the daily struggles of modern individuals facing the stress loop. Captivating narrative elements highlight the everyday grind of work, home responsibilities, and the subsequent need for occasional stress relief through late-night escapades. With a focus on the dual benefits of Glyna®’s formulation – a rapid transition into deep sleep and effective stress management – Ajinomoto aims to redefine self-care through innovative dietary solutions.
Product Information
Glyna® Sleep Care & Stress Care comes in multiple formats, including drink options, each enriched with 3000mg of glycine and 100mg of GABA. Designed as a functional food, Glyna® promises to support restful sleep and stress reduction, fitting into the lifestyle of those looking for quality nighttime recovery.
This timely intervention from Ajinomoto serves as a gentle reminder to prioritize our well-being, not just during vacation seasons but throughout the year. By embracing the benefits of quality sleep and manageable stress levels, individuals can pave the way for a healthier, more balanced lifestyle going forward.
Summer Stress Loop Emerges
Many people expected to emerge from their summer breaks feeling rejuvenated, but instead, stress levels surged. Over 80% of surveyed individuals reported feeling stressed this summer, showcasing a trend that's alarming. Financial concerns due to rising prices have meant that many resorted to limiting their travel and leisure activities. Specifically, 54% of respondents indicated they either avoided trips altogether or diminished the frequency and distance of outings.
The survey revealed that up to 50% experienced what’s termed ‘revenge procrastination’ – late nights spent scrolling through their smartphones as an attempt to reclaim some sense of free time or reset daily stress. This habit often backfires, leading to further fatigue, creating a cyclical pattern of stress and sleeplessness.
Ajinomoto's newest web commercial (web CM), launched in anticipation of World Sleep Day on September 3rd, spotlights this very issue. It addresses the ‘stress loop’ that modern individuals find themselves caught in. With catchy rhythms and lively visuals, the CM illustrates how Glyna®'s Sleep Care & Stress Care supplement can assist in breaking this cycle. Composed of two powerful amino acids, GABA and glycine, it aims to alleviate stress and enhance sleep quality – allowing users to wake up refreshed and energized.
Key Findings from the Survey
- - Mental Refreshment at Stake
- - Night-time Disruptions
- - Desire for Self-Care
In response to these findings, Ajinomoto encourages individuals to integrate Glyna® into their nightly routine as a self-care staple. This supplement becomes a vital ally for those who wish to break free from their summer stress loop, maximally utilizing its formulation to promote restorative healing and relaxation during sleep.
New CM Highlights
The newly launched commercial emphasizes the daily struggles of modern individuals facing the stress loop. Captivating narrative elements highlight the everyday grind of work, home responsibilities, and the subsequent need for occasional stress relief through late-night escapades. With a focus on the dual benefits of Glyna®’s formulation – a rapid transition into deep sleep and effective stress management – Ajinomoto aims to redefine self-care through innovative dietary solutions.
Product Information
Glyna® Sleep Care & Stress Care comes in multiple formats, including drink options, each enriched with 3000mg of glycine and 100mg of GABA. Designed as a functional food, Glyna® promises to support restful sleep and stress reduction, fitting into the lifestyle of those looking for quality nighttime recovery.
This timely intervention from Ajinomoto serves as a gentle reminder to prioritize our well-being, not just during vacation seasons but throughout the year. By embracing the benefits of quality sleep and manageable stress levels, individuals can pave the way for a healthier, more balanced lifestyle going forward.
Topics Health）
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