#Japan #Good Design #Minato #Classico #Medical Apparel

Classico's Trailblazing Men's Lab Coat: Short Coat MOVE Receives Recognition

Classico Co., Ltd., a company specializing in the design, development, and sales of medical apparel based in Minato, Tokyo, has recently achieved significant recognition. Their men's lab coat, known as 'Short Coat MOVE,' has been honored with the prestigious 2025 Good Design Award and has also earned a place in the esteemed Good Design Best 100 list.

What is the Good Design Best 100?

The Good Design Best 100 is a curated selection of the top 100 designs among those awarded the Good Design Award. It highlights exceptional designs that offer innovative value for the future, emphasizing sustainability and user-centric development.

A Glimpse of the Award Evaluation

The product was praised for effectively balancing environmental considerations with comfort in medical uniforms. Leveraging AI algorithms for pattern optimization, Classico has significantly reduced fabric waste while also minimizing the burden on sewing processes. The result is a product that showcases innovation in sustainability and a high level of practicality, perfect for the demanding environments of healthcare.

Key Design Features

• - AI-Driven Pattern Design: The use of AI optimizes the layout of fabric patterns, achieving a substantial 36.6% reduction in fabric waste.
• - Unmatched Flexibility: The Short Coat boasts superior elasticity and ease of movement, setting a new benchmark for comfort in medical wear.
• - Smart and Functional Design: Merging functionality with contemporary design elements, the coat retains high utility for medical professionals.

A Step Towards Sustainability in Medical Apparel

Classico has harnessed the innovative 'Algorithmic Couture' system from Synflux Inc. to generate fabric patterns that minimize waste from 3D design data. The company reports a reduction in material waste rates and an overall decrease in electrical consumption during production.

The completed lab coat combines a sleek silhouette with outstanding elasticity, ensuring comfort for extended wear in medical settings. By intertwining environmental consciousness, aesthetic appeal, and functionality, Classico is pioneering a new approach in medical uniforms.

Classico's Journey in Medical Apparel

Founded in 2008, Classico emerged from the need for stylish lab coats, driven by a doctor's poignant remark about the lack of 'cool lab coats.' The company has continuously pursued a mission to integrate aesthetics and high functionality into medical garments. With a growing recognition rate among Japanese physicians — approximately 47% acknowledge that stylish workwear boosts motivation and facilitates communication with patients — Classico is steadily expanding its global presence, growing at an impressive annual rate of 41.7%.

Classico aims to contribute to the sustainability of healthcare through its unique approach, enhancing the emotional well-being of healthcare professionals via appealing apparel.

Product Overview

• - Product Name: Men's Lab Coat: Short Coat MOVE
• - Release Date: January 16, 2025 / Currently Available
• - Price: ¥32,890 (tax included)
• - More Details: Classico Product Page

About the Good Design Award

Established in 1957, the Good Design Award is a prestigious evaluation and promotional activity recognized in Japan and globally, aiming to improve the quality of living and address social issues through design. The recognized 'G Mark' symbolizes excellent design and enjoys widespread respect both domestically and internationally.

For more information: Good Design Award Website

About Classico Co., Ltd.

Classico Co., Ltd. was born out of a desire to create stylish lab wear, under the motto of 'Bringing Sensibility to the Healthcare Scene.' With a focus on high functionality and designer sensibilities, Classico offers a diverse range of medical coats and scrubs.

Contact Classico Co., Ltd.

• - CEO: Arata Owa
• - Location: 2F Park Side Six, 9-5-12 Akasaka, Minato, Tokyo, 107-0052
• - Corporate Website: Classico Corporate
• - Online Store: Classico Online Store
• - Social Media: Instagram
• - Press Releases: Classico Press Release Archive

This landmark achievement illustrates Classico's commitment to innovation, functionality, and sustainability in the ever-evolving field of medical apparel.