Meghan Markle's New Venture: As Ever
Meghan, Duchess of Sussex, is stepping into the world of lifestyle branding with her latest endeavor,
As Ever. This brand, created in collaboration with Netflix, marks her entry into the gourmet and lifestyle market, offering a carefully curated collection of products designed to elevate the everyday experience of cooking and entertaining.
A Thoughtful Collection
The initial offerings from As Ever will feature eight unique and intentionally crafted items that reflect Meghan's personal touch and passion for culinary arts, drawn from her years of home cooking and entertaining. From flavorful fruit spreads to delightful baking mixes, each product is designed to bring joy and creativity into the kitchen.
The debut collection includes:
- - Raspberry Spread in Keepsake Packaging
- - Herbal Lemon Ginger Tea
- - Herbal Peppermint Tea
- - Herbal Hibiscus Tea
- - Flower Sprinkles for enhancing meals and treats
- - Crêpe Mix
- - Shortbread Cookie Mix with Flower Sprinkles
- - A Limited-Edition Wildflower Honey with Honeycomb
These products will be available for purchase starting in Spring 2025 through
AsEver.com, making them accessible to customers nationwide across all 50 states. Each item is crafted with intention and care, promising to elevate simple meals into memorable experiences.
More Than Just Products
But As Ever is not just about gourmet foods; it embodies a lifestyle philosophy centered around creating beautiful, meaningful moments in daily life. With the tagline, “transforming everyday moments into lasting memories,” the brand encourages consumers to embrace intentional living. Meghan emphasizes that As Ever is dedicated to promoting joy, love, and a little whimsy in everything it offers.
Alongside the product launch, Netflix will also premiere “With Love, Meghan,” an innovative eight-episode series that reimagines lifestyle programming. This show features practical tips, candid conversations, and Meghan’s insights into making life a little more beautiful—encouraging viewers to find joy in creativity rather than perfection. Throughout the series, Meghan invites both familiar and new faces to join her in the kitchen and garden, sharing personal anecdotes and encouraging audience participation.
A Future of Expansion
As Ever is set to evolve continually, with plans to introduce new products on a seasonal basis. As the brand grows, it promises to remain focused on quality craftsmanship and timeless design, ensuring that every product truly reflects Meghan’s ethos of thoughtful and beautiful living.
In summary, Meghan Markle’s venture into the lifestyle space with As Ever represents more than just a business endeavor; it’s a commitment to nurture creativity and enhance life’s small moments through gourmet offerings. The debut collection launches in Spring 2025 and aims to make culinary experiences more enriching for everyone. Whether you're a skilled chef or an enthusiastic parent, As Ever has something special waiting for you.