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BYLT Expands Retail Presence and Strategic Partnerships for Greater Market Impact

BYLT, a pioneer in premium apparel, is announcing transformative steps that mark a significant evolution from a digital-first company to a beloved omni-channel brand. As part of this strategy, BYLT is unveiling various initiatives aimed at bolstering its market presence, including new retail locations, a wholesale distribution model, and strategic additions to its leadership team.

In recent years, BYLT has recorded impressive growth, boasting an average annual increase of 27% in its customer base. This surge not only reflects the brand's commitment to quality and innovation but also its ability to adapt and reach consumers across various platforms. With the introduction of physical stores and a renewed focus on wholesale partnerships, BYLT is strategically positioned to expand its footprint not just in the United States, but also internationally, with increased accessibility in countries like Canada and Australia.

Expanding Retail Footprint

Currently, BYLT operates 15 direct-to-consumer retail locations, serving as vital communication hubs for customers. In 2026 alone, the company plans to open seven additional locations, including a significant store in New York City. This move represents BYLT's ambition to enhance customer relationships and create immersive brand experiences through brick-and-mortar retail.

The New York City flagship store, which is set to open in Brooklyn in the first quarter of 2027, aims to strengthen BYLT's connection with one of the nation’s key fashion capitals. The new stores will serve not only as points of sale but as venues for storytelling and community engagement, establishing a hub where consumers can interact with the brand in a meaningful way.

Launching Wholesale Partnerships

BYLT’s wholesale initiative is set to kick off in 2026, with initial partnerships that include key retail players like Bloomingdale's. This move is designed to broaden BYLT’s audience reach and integrate its products into new marketplaces. By stepping into wholesale, BYLT hopes to strengthen its market visibility and establish deeper connections with consumers who prefer shopping through established retail channels.

This shift represents a significant transition from its direct-to-consumer-only model, allowing BYLT to leverage partnerships that enhance brand equity and introduce it to a wider audience. Not only will this initiative complement the existing eCommerce framework, but it will also create new revenue opportunities and further solidify BYLT’s market standing.

Strategic Leadership Growth

A pivotal part of BYLT's ambitious plans involves expanding its senior leadership team. The company has strategically hired seasoned professionals from some of the most renowned global brands. New executives leading the company include:

• - Jared Koenig, COO + President (formerly at Oakley)
• - Davide Mattucci, CMO (background includes Adidas, Under Armour, Columbia Sportswear)
• - Joe Trachta, Senior VP of Product (previously worked with Oakley and Travis Mathew)
• - Chris Taylor, CFO (formerly of Boardriders)

These leaders bring a wealth of experience and are tasked with pioneering innovations that align with consumer expectations. Their expertise in product innovation, marketing strategies, and financial management will help BYLT create a more robust brand, enhancing its growth trajectory for the next decade.

In summary, BYLT's expansion into retail and wholesale markets, coupled with strategic leadership appointments, is set to redefine its operational framework, making it a formidable player in the fashion industry. As the brand grows, its commitment to providing modern wardrobe essentials that instill confidence remains unwavering, striving to meet the demands of today’s dynamic consumer landscape.