Globant Enhances Formula 1 Fan Experience with New Digital Features

In an exciting development for motorsport enthusiasts, Globant, a digitally native company listed on NYSE as GLOB, has unveiled a new connected experience aimed at transforming how fans interact with Formula 1 (F1). This initiative is set to elevate the excitement of race weekends by offering a more personalized and streamlined race experience through the official F1 app.

Launched on May 20, 2026, the new "Race Experience" feature consolidates essential tools that allow fans to navigate race weekends with ease. It introduces several key functionalities focused on enhancing user engagement and improving the overall experience for every attendee.

Key Features of the New Race Experience

1. Personalized Timetables: Fans can now manage their weekend plans with real-time scheduling updates directly through the app, allowing them to customize their race day experience according to their interests.
2. Advanced Maps: Navigating the iconic and often crowded race circuits can be a challenge. The app’s advanced mapping feature simplifies wayfinding, helping fans locate key areas efficiently and reducing the time spent in long queues.

Since its implementation, the app has served over 1.2 million fans attending Grand Prix events worldwide, acting as a crucial digital companion to enhance the live race experience.
Globant's contribution to Formula 1 does not stop there. In the previous season (2025), they also introduced the Team Content Delivery System (TCDS), which provided all ten F1 teams with a synchronized platform for video and data. This system led to several impressive outcomes, including a significant latency reduction in data delivery from an average of 12 seconds down to under 5 seconds.

The global reach of this initiative is also noteworthy. The TCDS system supports 24 events around the world, accumulating over 7,500 hours of cataloged video. Such operational advancements have enabled engineers and strategists to make data-driven decisions in real-time, providing crucial analytical insights during race events.

Carolina Dolan Chandler, CTO of the Media, Entertainment, Sports & Hospitality AI Studio at Globant, expressed her enthusiasm for the program, stating, "An F1 race weekend is firing with activity, and this program helps keep the fans at the center of everything. By centralizing fan data on its official app, F1 can foster more authentic connections and enhance the overall experience for race-goers. This effort stimulates ongoing improvements that will lead to richer experiences for years to come."

The Future of Fan Engagement

The implementation of these innovative features marks a significant milestone in the integration of technology and sports. By leveraging advanced data analytics and AI, Globant is reshaping how fans interact with the thrilling world of Formula 1. The collective understanding of fan behavior gathered through the app allows F1 and race promoters to develop refined communication strategies and explore new monetization avenues that are sustainable.

Globant's commitment to enhancing digital experiences extends beyond Formula 1. With over 28,500 employees in more than 35 countries, they aim to help organizations thrive in an increasingly digital landscape. Their focus on creativity and technology positions them as a leader in fostering digital transformation in various industries, including entertainment and sports.

For more information on this exciting advancement and other initiatives by Globant, visit www.globant.com.

Conclusion

The introduction of the "Race Experience" within the F1 app signifies a major step towards advancing fan engagement in motorsports. As technology continues to evolve, so too will the ways in which fans can immerse themselves in the excitement of Formula 1 races, thanks to innovative solutions brought forth by companies like Globant.