#Japan #Bluey #Tokyo #Takara Tomy #Kids Animation

The Upcoming Launch of Bluey Toy Series in Japan

The Bluey toy series, inspired by the globally popular Australian children’s animation, is making its debut in Japan on September 27, 2025. Produced by Takara Tomy, this range of toys brings to life the adventures of Bluey, a lovable Blue Heeler, as well as her family dynamics and playful experiences, which have resonated with audiences in over 140 countries.

When the show premiered in Australia in 2018, it quickly became a favorite among children and parents alike for its heartfelt depiction of family life and humor-filled storytelling. In Japan, it has been gaining popularity since its broadcast began on April 6, 2025, airing on the TV Tokyo network every Sunday morning. With the expanded reach across six stations, more families can now enjoy Bluey’s delightful stories.

Among the first products to be launched is the "Bluey’s Full House! Two-Story Bluey Family House," retailing for ¥8,390 (tax included). This miniature dollhouse closely resembles the multi-story house depicted in the series and comes with Bluey figures and furniture, making it an enticing play set for children and fans. This launch will also include a total of 14 different items, ensuring a comprehensive experience.

Additionally, the product lineup features the