#France #Cannes #Nespresso #Groundswell #One Billion Acres

A Global Call to Action for Regenerative Agriculture

As the Cannes International Film Festival approaches, filmmakers Josh Tickell and Rebecca Harrell Tickell have ignited a significant global movement with the launch of their campaign, One Billion Acres. This initiative aims to accelerate the worldwide transition towards regenerative agriculture, a crucial step for alleviating climate change's adverse effects. The campaign's significance resonates even more as it aligns with the premiere of the Tickells' documentary, Groundswell, which is set to release globally on Prime Video on June 5th, 2026.

The One Billion Acres initiative underscores the dire need for brands and companies around the world to commit to regenerative practices, which focus on enriching the health of the soil, capturing carbon, and ultimately benefiting local economies. Nespresso has become the first company to sign the pledge, showing its dedication to ensuring that at least 75% of its agricultural supply chain adheres to regenerative agriculture standards. This move is part of Nespresso's long-standing commitment to sustainability in its operations.

In Groundswell, the Tickells expand on their previous works, Kiss the Ground and Common Ground, which illuminated the critical realities of agricultural practices and their impact on our planet. With over a decade of work, these filmmakers have highlighted the pivotal role of agriculture in addressing the climate crisis. Since the release of Kiss the Ground in 2020, more than 30 million acres of land in the U.S. have transitioned to regenerative agriculture, reflecting a growing recognition of its importance.

The filmmakers aim for the One Billion Acres campaign to drive a global movement towards regenerative agriculture, emphasizing the importance of collective action. As Rebecca Harrell Tickell stated, "Our two children traveled with us throughout the making of this film, witnessing both the fragility of our planet and the extraordinary resilience of people working to heal it. One Billion Acres is about turning regenerative agriculture into a global movement, because the future our children inherit depends on what we do now."

The documentary showcases various successful models of regenerative farming around the world—from the lush coffee highlands of Central America to the rich grasslands of East Africa. By showcasing these examples, the Tickells offer hope and inspiration, demonstrating that regenerative agriculture is not only beneficial for the environment but also enhances local communities.

Josh Tickell adds, "With over 1,000 farms studied globally with stunning results on carbon capture, food production, and taste, we now know that regenerative agriculture can scale. And with Nespresso's commitment to advancing regenerative agriculture worldwide, we see that major food brands are making tangible commitments to regenerating soil and ecosystems while strengthening communities."

The One Billion Acres campaign also encourages other companies to join the effort and take the pledge, signaling real progress toward improving supply chains. It collaborates with multiple regenerative certifiers, ensuring the initiatives are credible and effective.

Tickell highlights how crucial partnerships are for the campaign's success, saying, "Regenerative agriculture is the future—not just for high-quality coffee, but for the entire agricultural sector. Our hope is that by signing this pledge, we can inspire companies to invest in this agricultural revolution."

The filmmakers have shown that the movement is gaining traction, with a variety of brands, including Serenity Kids and Maker's Mark, already pledging to support the transition to regenerative practices. The One Billion Acres campaign is more than just a call to action; it aims to alter our relationship with food production fundamentally.

As the premiere of Groundswell approaches, the importance and urgency of the One Billion Acres campaign could not be clearer. It serves as a reminder of the role each of us plays in restoring our planet, advocating for better practices, and ensuring a sustainable future for the generations to come.

To find out how your brand can join this transformative movement, visit onebillionacres.org.