Victory Live Appoints Kate Howard as New Chief Revenue Officer to Drive Growth in Live Events

Victory Live's New Chief Revenue Officer: Kate Howard

Victory Live, a leading name in ticketing technology and analytics, recently made headlines with the appointment of Kate Howard as its new Chief Revenue Officer. This strategic move aims to bolster the company's growth and revenue generation in the highly competitive market of live events. Reporting directly to CEO Sam Soni, Howard's extensive experience in ticketing and sports will be instrumental in further developing the company's partnerships and sales strategy.

Background on Kate Howard

Kate Howard comes to Victory Live with a wealth of experience across the sports and live event sectors. Previously, she held the position of Vice President at the National Football League (NFL), where her role involved collaborating with member clubs to enhance business performance and discover new revenue avenues. Her prior tenure at StubHub spanned nearly ten years, where she served in various leadership capacities. Notably, she led sports business development and spearheaded new verticals, forging key partnerships and launching revenue-generating products.

Apart from her footprint in ticketing, Howard has also excelled in strategic business development at Viasat, focusing on partnerships and scalable growth initiatives within the media and technology landscapes. Her most recent role was Chief Commercial Officer at Eventellect, where she further honed her skills in revenue management and partnership building.

In recognition of her contributions to the sports business landscape, Howard was named in the Sports Business Journal's Game Changers Class of 2022, highlighting her impact as one of the top women in the industry.

Howard's Vision for Victory Live

In her new role, Howard will focus on crafting and leading a comprehensive global revenue strategy for Victory Live. This will involve overseeing partnerships, sales, and market execution aimed at scaling the company's platforms, particularly Victory Live One, which is crucial for managing a vast number of tickets for live events. Her initiatives will also span strategic partnerships with sectors like streaming, media, and airlines, which are vital to augmenting Victory Live's enterprise value.

Sam Soni, the founder, and CEO of Victory Live, expressed confidence in Howard's ability to drive the company's growth. “Kate brings a deep understanding of the live event ecosystem and a track record of driving revenue growth through strategic partnerships,” he stated. “Her experience across ticketing, sports leagues, and technology platforms will be critical as we expand our reach.”

About Victory Live

Since its inception in 2021, Victory Live has emerged as a pioneering technology platform specializing in the management of sports and entertainment events. It offers an array of services that include ticketing software, data insights, and multi-channel distribution strategies. The company's flagship product, Victory Live One, enables the effective management of millions of tickets across various segments, including sports, concerts, and theater.

With its robust marketplace, Victory Live has positioned itself as a leader in B2B ticket distribution, consistently striving to enhance the connectivity solutions available in the ticketing industry.

As Victory Live continues to innovate and refine its approach to live events, the appointment of Kate Howard as Chief Revenue Officer marks a significant step toward achieving ambitious growth objectives and creating new opportunities within the ever-evolving entertainment landscape.

For more information, visit Victory Live's official website.