Werk Insight Achieves Prestigious Marketing Research Supplier of the Year Award
Werk Insight, a rising star in the realm of market research, has proudly announced its recognition as the Marketing Research Supplier of the Year for 2025, an accolade bestowed by Quirk's Media. This award highlights the agency's exceptional performance in the B2B market research sector, particularly for companies with revenues under $5 million. This achievement speaks volumes about the enduring commitment of Werk Insight to ensuring high standards in research practices.
Founded in 2021 by Nik Werk, the agency was established with a mission to revolutionize B2B research by addressing prevalent issues pertaining to data quality. Werk realized that many businesses were struggling with the reliability of data derived from online panels, which often led to uninformed decision-making and increased risk of failure. Consequently, he aimed to create a service that not only met the industry’s demands but exceeded standard practices by delivering validated insights.
At the core of Werk Insight's methodology is a commitment to quality and integrity. The agency sets itself apart by exclusively utilizing validated responses for research, thereby excluding online panel surveys that often compromise the reliability of data. This approach has resonated well with numerous B2B companies, which have praised Werk Insight for its rigorous research processes and insightful findings. Since its inception, the agency has successfully executed over 150 quantitative research projects, drawing from a solid base of approximately 30,000 telephone and video interviews conducted over the last four years.
The comprehensive nature of these studies is underpinned by a robust verification process, whereby respondents' identities are confirmed through face-to-face meetings or by using a verified business email address. This level of scrutiny ensures that the insights provided are both accurate and trustworthy, a critical factor for B2B organizations navigating complex market decisions related to rebranding, acquisitions, product launches, and strategic initiatives.
Nik Werk emphasized the importance of insights in the B2B sphere, stating, "Insights drive key business decisions; however, reliance on poor data can lead to detrimental outcomes. The rise of artificial intelligence has also led to an increase in fraudulent activity in online research, making rigorous data validation more essential than ever.”
The prestigious Marketing Research Supplier of the Year award is a testament to the significant impact that Werk Insight has made within the industry. The award ceremony took place during a virtual event on November 19, 2025, where the agency was honored among over 200 submissions. A distinguished panel comprising end-client researchers, supplier partners, and editorial members from Quirk's Media evaluated the finalists, underscoring the competitive nature of this recognition.
In its relatively short history, Werk Insight has also established itself as a full-service B2B market research agency, offering a broad spectrum of research solutions, including market intelligence, brand tracking, customer experience programs, journey mapping, market segmentation studies, and pricing research. The firm regularly collaborates with Fortune 500 companies, emphasizing its capability in conducting expansive multi-market studies.
As Werk Insight continues to grow and enhance its offerings, the accolades and positive feedback from clients inspire greater ambitions to redefine and elevate the standards of B2B market research. With a mission firmly rooted in delivering quality insights and actionable data, the agency stands poised to influence decision-makers across industries significantly. This award is just a stepping stone, reflecting the hard work and dedication of the entire Werk Insight team to provide unparalleled research services that empower businesses to thrive in their respective markets.
Founded in 2021 by Nik Werk, the agency was established with a mission to revolutionize B2B research by addressing prevalent issues pertaining to data quality. Werk realized that many businesses were struggling with the reliability of data derived from online panels, which often led to uninformed decision-making and increased risk of failure. Consequently, he aimed to create a service that not only met the industry’s demands but exceeded standard practices by delivering validated insights.
At the core of Werk Insight's methodology is a commitment to quality and integrity. The agency sets itself apart by exclusively utilizing validated responses for research, thereby excluding online panel surveys that often compromise the reliability of data. This approach has resonated well with numerous B2B companies, which have praised Werk Insight for its rigorous research processes and insightful findings. Since its inception, the agency has successfully executed over 150 quantitative research projects, drawing from a solid base of approximately 30,000 telephone and video interviews conducted over the last four years.
The comprehensive nature of these studies is underpinned by a robust verification process, whereby respondents' identities are confirmed through face-to-face meetings or by using a verified business email address. This level of scrutiny ensures that the insights provided are both accurate and trustworthy, a critical factor for B2B organizations navigating complex market decisions related to rebranding, acquisitions, product launches, and strategic initiatives.
Nik Werk emphasized the importance of insights in the B2B sphere, stating, "Insights drive key business decisions; however, reliance on poor data can lead to detrimental outcomes. The rise of artificial intelligence has also led to an increase in fraudulent activity in online research, making rigorous data validation more essential than ever.”
The prestigious Marketing Research Supplier of the Year award is a testament to the significant impact that Werk Insight has made within the industry. The award ceremony took place during a virtual event on November 19, 2025, where the agency was honored among over 200 submissions. A distinguished panel comprising end-client researchers, supplier partners, and editorial members from Quirk's Media evaluated the finalists, underscoring the competitive nature of this recognition.
In its relatively short history, Werk Insight has also established itself as a full-service B2B market research agency, offering a broad spectrum of research solutions, including market intelligence, brand tracking, customer experience programs, journey mapping, market segmentation studies, and pricing research. The firm regularly collaborates with Fortune 500 companies, emphasizing its capability in conducting expansive multi-market studies.
As Werk Insight continues to grow and enhance its offerings, the accolades and positive feedback from clients inspire greater ambitions to redefine and elevate the standards of B2B market research. With a mission firmly rooted in delivering quality insights and actionable data, the agency stands poised to influence decision-makers across industries significantly. This award is just a stepping stone, reflecting the hard work and dedication of the entire Werk Insight team to provide unparalleled research services that empower businesses to thrive in their respective markets.
Topics General Business）
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