Fullcast Holdings Teams Up with Zenken for Strategic Partnership

Strategic Partnership of Fullcast Holdings and Zenken

In a move set to reshape the landscape of human resource management in Japan, Fullcast Holdings, a leading general staffing service based in Shinagawa, Tokyo, has partnered with Zenken Corporation, known for its web marketing and overseas human resource services. This collaboration aims to tackle the dual challenges faced by Japanese businesses amid a declining birth rate and aging population—a shortage of workforce and the need for skilled professionals to drive growth.

Background to the Partnership

Japanese companies are currently facing significant issues related to labor; they are grappling with an immediate need for workers while simultaneously striving to secure high-quality expertise. Fullcast, utilizing its extensive customer base of over 126,000 companies across 269 locations nationwide, has been a key player in providing diverse staffing solutions. Meanwhile, Zenken has developed a robust network in India through partnerships with technical universities and government agencies, along with its foundation in language education, particularly in Japanese, which ensures better integration and support for foreign talent.

The partnership intends to combine the strengths of both companies to offer comprehensive solutions addressing the diverse workforce challenges hindering Japanese enterprises.

Key Areas of Collaboration

The strategic alliance will focus on several key areas where both companies will leverage their respective strengths:

1. Overseas Talent Acquisition: Zenken will facilitate the introduction of specialized talent, such as IT engineers from India, to Fullcast's extensive client network. The high-quality Japanese language education and retention support provided by Zenken will enhance the existing services offered by Fullcast, thus enriching customer satisfaction and service value.

2. Domestic Recruitment Support: As recruitment methods diversify, Fullcast will assist clients in building optimal hiring portfolios. Zenken's proven web marketing services for recruitment and retention will support clients' long-term workforce strategies, enabling the swift adjustment of staffing needs in response to changes in the market. This mutual support aims to strengthen client partnerships further.

3. Sales Support through Marketing Strategies: Addressing labor shortages directly impacts sales performance, and Zenken aims to utilize its unique web marketing strategies to craft customer acquisition media tailored for Fullcast's client companies, addressing the challenge of labor shortages head-on.

Through this partnership, Fullcast's clients will benefit from comprehensive support encompassing overseas talent acquisition, optimization of domestic hiring strategies, and sustained sales support amidst personnel shortages.

Future Outlook

This partnership signifies a pivotal transition for Fullcast, evolving from a traditional staffing service provider to a thorough workforce partner that aligns closely with clients' diverse managerial challenges. For Zenken, it represents a valuable opportunity to extend its high-quality services to a broader range of domestic enterprises.

Both companies are committed to deepening their collaboration as growth partners, contributing towards solving Japan’s acute labor shortage while driving sustainable growth and increasing corporate value for both entities.

Company Overview

Fullcast Holdings

- Company Name: Fullcast Holdings Co., Ltd.
- Headquarters: 8-9-5 Nishi-Gotanda, Shinagawa, Tokyo, Japan
- Established: September 1990
- Capital: 2.78 billion yen
- CEO: Takeshi Hirano
- Business Line: Pure holding company with subsidiaries in staffing services
- Official Website