Experience the Unique Collaboration at Ibaraki Prefectural Office with 'The Apothecary Diaries'

A Special Photo Space at Ibaraki Prefectural Office

Starting January 24, 2026, Ibaraki Prefectural Office will unveil a unique photo spot collaborating with the popular anime 'The Apothecary Diaries'. This immersive experience aims to embody the brand concept 'IBARAKI is Blossoming', introduced to showcase the region's charm in an engaging manner. The photo spot will be located on the 25th-floor observatory lobby, creating an exceptional backdrop for anime fans and tourists alike until March 22, 2026.

At this remarkable venue, visitors will be greeted by a striking key visual backdrop that combines the essence of the 'IBARAKI is Blossoming' initiative with elements from 'The Apothecary Diaries'. Complementing the backdrop will be life-sized stands of the beloved characters Mao Mao and Jinshi, allowing fans to capture memorable photos alongside their favorite characters.

Additionally, the event will also feature original character panels from the 'IBARAKI is Blossoming Apothecary Tour', which were displayed at various spots across Ibaraki during a stamp rally. This gathering of custom-designed panels showcases the local scenery and enhances the overall experience.

In conjunction with this exciting setup, an SNS campaign will offer a delightful reward for participants. Those who visit the photo spot, take a photograph, and share it on social media using the specified hashtag, will receive an exclusive 'IBARAKI is Blossoming' original badge! This promotion will take place on weekdays only, encouraging visitors to engage with the community and spread the word.

Event Highlights

1. Collaborative Key Visual and Character Panels: Experience a visually appealing photo spot featuring a large key visual of 'The Apothecary Diaries' alongside life-sized character panels of Mao Mao and Jinshi. This unique creation allows everyone to easily take photos and create lasting memories.

2. Exhibit of Character Panels: A selection of original character panels displayed during the stamp rally will be assembled in one location at the observatory lobby, providing a nostalgic experience for visitors who participated in the rally.

3. Limited SNS Campaign: Participants who share their photos from the event with the designated hashtag '#いばらきが咲いている' on social media (such as Twitter or Instagram) will receive an original badge. The exchanges will be held on weekdays from 9:00 AM to 12:00 PM and 1:00 PM to 5:00 PM at the Ibaraki Prefecture Tourist Strategy Division on the 4th floor.

Visiting Details

- Exhibit Period: January 24, 2026 - March 22, 2026
- Location: Ibaraki Prefectural Office, 25th-floor south observatory lobby (〒310-8555 Ibaraki, Mito, Kasahara-cho 978-6)
- Hours: Weekdays from 9:30 AM to 10:00 PM, weekends and holidays from 10:00 AM to 10:00 PM
- Admission: Free!

Discover Ibaraki's Unique Charms

The 'IBARAKI is Blossoming' concept was developed to encapsulate the rich and diverse attractions of Ibaraki Prefecture, where beautiful flower fields, local cuisine, cultural experiences, and activities flourish abundantly. Traveling through Ibaraki is like crafting your own unique bouquet of experiences. As you discover the region's diverse charms that bloom with every visit, the concept invites travelers to weave their personalized memories.

About 'The Apothecary Diaries'

'The Apothecary Diaries', a best-selling series with over 45 million copies sold, has captivated audiences since its anime adaptation premiered in October 2023. The series enthralls viewers with its engaging heroine, Mao Mao, who navigates a world of mystery and drama, making it appealing to audiences of all ages. Following its success, plans for a third season and the franchise's first theatrical release have been announced, set for October 2026 and December 2026, respectively.

Come and experience this collaboration firsthand while enjoying the enchanting atmosphere of Ibaraki Prefecture. Be sure to visit the photo spot to create memorable moments with 'The Apothecary Diaries'! 🐾✨

For more information on the Ibaraki Prefecture tourism branding, visit IBARAKI is Blossoming.