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MASH PARK PROJECT 2025: A Celebration of Community and Creativity

The highly anticipated MASH PARK PROJECT 2025 is set to take place on November 7th and 8th, hosted at the headquarters of Mash Holdings in Chiyoda, Tokyo. This year marks the ninth edition of this participatory charity event, designed to spread joy and smiles to children in need, especially in areas affected by disasters. Every purchase made during the event contributes directly to donating parks to these impacted communities.

Exclusive Collaborations and Special Items

During MASH PARK PROJECT 2025, attendees will have the chance to snag limited edition items, including a special collaboration with DAIWA, the renowned fishing brand. A unique collection featuring 13 items designed in partnership with gelato pique will be available for purchase, showcasing playful designs that highlight an enchanting fishing bear. Items range across various sizes—from men’s to kids’ and even baby apparel—making it a perfect opportunity for family matching outfits.
In addition to clothing, the event will feature other exclusive merchandise, such as the gelato pique HAPPY BAG, available in both online and on-site versions, filled with cozy room wear and accessories tailored for the upcoming season. With prices starting from 13,200 yen, these special bags offer an incredible value of approximately 30,000 yen in products.

Fun and Engaging Activities

Not just about shopping, MASH PARK PROJECT is also a family-friendly event filled with engaging activities and workshops. Attendees can explore delicious food stalls, enjoy live performances, and participate in various creative workshops suitable for all ages. Whether you’re attending with family or friends, there's something for everyone to enjoy!

Support the Cause Online

To ensure that everyone can participate, even those unable to attend in person, an online fundraising option is available, allowing people to contribute from as little as 100 yen. This initiative is especially important for those who cannot visit on-site, yet still wish to support the cause. All funds raised through the event will directly support the construction of new parks in disaster-stricken areas.

Transparent Fund Allocation

MASH PARK PROJECT prides itself on transparency; all proceeds from ticket sales, shopping, and donations received during the event will be allocated solely to the building costs of the parks. The entry charity pass is priced at 800 yen, and every contribution is carefully accounted for to ensure it benefits the communities intended.

Creating Smiles through Art

In addition to the merchandise and activities, the project will feature the artwork of the renowned para-artist Shiho Saito, whose pieces will be showcased throughout the event. Her playful artworks, including “Bug,” “Bat,” and “Duck,” will add a colorful vibe to the venue, spreading happiness and creativity.

MASH PARK PROJECT was founded to uplift the spirits of children in disaster-affected regions, with the aim of creating unique parks filled with laughter and joy. Since its inception, the project has contributed significantly to community welfare, demonstrating its commitment to supporting the cause after the devastating Eastern Japan Earthquake.

Join us as we celebrate community, creativity, and charity at MASH PARK PROJECT 2025. Your participation can help make a difference in the lives of many children, transforming their dreams of play into a reality. Mark your calendars and visit USAGI ONLINE or MASH STORE for online purchases and donations!