#Japan #Generative AI #Minato #Biz Communications #Entertainment PR

Biz Communications Launches AI-Powered PR Team

In June 2025, Biz Communications, a prominent PR firm based in Minato, Tokyo, has announced the launch of a specialized PR team dedicated to the entertainment industry. This new initiative leverages generative AI technology to improve the quality and speed of PR activities within the entertainment sector, including film, music, theater, streaming content, and events.

Innovating PR with Generative AI

The company has embarked on the development and operation of proprietary generative AI designed for immediate application in enhancing PR efforts. This strategy aims to create a more nimble and strategic framework for the promotion of diverse entertainment content. By harnessing the capabilities of this AI, Biz Communications seeks to accelerate the buzz surrounding various entertainment offerings, ensuring that they achieve maximum exposure quickly and effectively.

Tailored Media Strategies and Design

The generative AI developed by Biz Communications is equipped with functionalities tailored to meet the specific needs of the entertainment PR landscape. Key features include:

• - Optimal Media Strategy Proposals: Depending on the genre of content—be it film, music, or stage—and the target audience, the AI suggests the most effective media strategies.
• - Story Design: It creatively extracts strengths from the cast, staff, and productions to design compelling narratives that resonate with audiences.
• - Automated Media Lists: The AI can automatically generate media contact lists and provide a visible ranking of their approach priority.
• - Topic Extraction: It reflects trends and popular discussions within the unique dynamics of the entertainment industry’s social media landscape.
• - Content Creation: The AI facilitates the drafting of media-related materials such as press releases, interview scripts, and event notifications.

With these tools, Biz Communications enables speed and accuracy from planning to information dissemination, catering specifically to the fast-paced needs of entertainment PR.

Strengthening Human Connections in PR

However, Biz Communications recognizes that the true power of PR lies in human relationships. Their strength is built on connecting media relations with the enthusiasm of fans, emphasizing a grassroots approach. Therefore, they excel in specific areas such as:

• - Maximizing exposure before and after the release of trend-setting productions.
• - Designing media strategies for production announcements, stage greetings, and preview events.
• - Organizing and implementing media caravans with cast and directors.
• - Developing social media outreach and YouTube initiatives targeting Generation Z.
• - Crafting differentiated messaging approaches for various demographics (fans, families, media, cultural outlets).

By utilizing the strategies and tools generated by AI, Biz Communications deploys its strength in media relations to ensure successful exposure for its clients.

Insight from the CEO

Fujii Matsu, the company’s Representative Director, emphasized the importance of emotion in communications. He stated, "The energy of feelings, such as excitement and passion, can spread and expand through communication and empathy. Generative AI is an essential partner when it comes to translating and delivering that energy. At Biz Communications, we combine human intuition with technology to produce 'talked-about entertainment.'"

Company Overview

Company Name: Biz Communications Inc.
Head Office Location: 8th Floor, Aoyama Tower Place, 8-4-14 Akasaka, Minato-ku, Tokyo
Representative: Fujii Matsu, Representative Director
Established: August 4, 2023
Website: Biz Communications