#United States #Austin #AI Assistant #OEM #Rollick

Transforming Shopping with AI

In a groundbreaking move, Rollick, Inc., a prominent digital retailing and customer engagement solution provider, has launched its new AI Assistant specifically tailored for the outdoor recreation industry. This innovative tool is designed to enhance shopper engagement on OEM (Original Equipment Manufacturer) websites, turning casual conversations into actionable insights. With an increasing demand for personalized and efficient online shopping experiences, Rollick’s AI Assistant is a timely solution aimed at addressing this evolving market need.

Enhancing Customer Engagement

The primary goal of the Rollick AI Assistant is to facilitate engaging, real-time conversations with potential customers visiting OEM websites. By integrating advanced conversational AI capabilities, the assistant allows shoppers to inquire about products, search for local dealer inventories, and navigate complex purchasing decisions. This approach not only streamlines the shopping process but also ensures that customer inquiries are met with immediate and informative responses.

A significant advantage of Rollick's AI Assistant is its adherence to the specific governance policies set by Rollick and its clients, ensuring that all interactions remain secure and tailored to brand standards. The Assistant works by seamlessly integrating into OEM websites, allowing it to capture valuable data on shopper intent and behaviors through natural interactions. When necessary, the AI can smoothly transition conversations to human representatives, equipped with a comprehensive chat history to provide context for follow-up.

Addressing Market Challenges

The launch of Rollick's AI Assistant comes at a crucial time when OEMs are feeling intensified pressure to deliver high-quality digital experiences. As customer expectations skyrocket for speedy and personalized assistance, many manufacturers struggle to meet these demands, particularly regarding detailed product information and guiding customers through intricate purchasing paths. Rollick’s new solution addresses these challenges head-on, enhancing customer interactions and facilitating earlier engagement in the buying journey.

"OEMs are under increasing pressure to deliver digital experiences that simplify the process of finding the perfect vehicle," stated Pete Eppele, Rollick’s Chief Product Officer. Correspondingly, this tool is aimed at empowering brands to better assist online shoppers while simultaneously generating high-quality leads that are more likely to convert into sales.

A Strong Foundation in Data Intelligence

What sets the Rollick AI Assistant apart from generic chatbots is its foundation on Rollick's proprietary first-party data intelligence. This includes years of actual OEM-to-consumer interactions and insights gained from post-purchase experiences across various sectors such as powersports, RVs, and industrial equipment. By tailoring responses to the unique characteristics of each brand and its compliance requirements, manufacturers can exert greater control over the customer experience, ensuring that every inquiry is managed with the right brand voice and product knowledge.

The AI Assistant is designed to evolve alongside its participating OEM clients, being fine-tuned to enhance product discovery and shopper engagements from the very first interaction on their sites. Rollick plans to collaborate closely with select OEM partners to ensure an efficient lead-picking process by trained sales reps, who can utilize AI-generated conversation data to streamline customer experiences further.

Future Integration and Availability

Looking ahead, Rollick envisions the possibility of integrating this AI functionality into dealer websites and its various marketplaces. This rollout is set to create a cohesive shopping experience across the entire Rollick platform, which includes notable partnerships with retailers like Sam's Club and financial institutions such as U.S. Bank and USAA, catering to a diverse customer base that encompasses military personnel, veterans, and employees of over 2000 top U.S. companies.

In summary, Rollick’s new AI Assistant is poised to revolutionize the shopping landscape for outdoor recreation, not only enhancing engagement but also improving the efficiency of the sales process in a rapidly evolving digital marketplace. As consumer demands continue to evolve, innovations like these pave the way for more meaningful and productive interactions between brands and their customers.