#USA #San Jose #financial results #eBay #GMV

eBay Inc. Reports Impressive Financial Results for Fourth Quarter and Full Year 2025

eBay Inc. (Nasdaq: EBAY) has announced its financial performance for the fourth quarter and the entire year of 2025, reflecting a year of remarkable growth and strategic advancement. The results point to a continuing upward trend in the company’s revenue and customer engagement, showcasing eBay’s effective strategies in a competitive marketplace.

Financial Highlights of Q4 2025

In the fourth quarter, eBay reported revenue of $3.0 billion, marking a significant 15% increase on a reported basis, and a 13% increase on a foreign exchange-neutral basis. The Gross Merchandise Volume (GMV), a key indicator of total sales on the platform, reached $21.2 billion, reflecting a 10% rise in reported figures and an 8% growth when adjusted for foreign exchange rates. This robust performance is attributed to eBay’s commitment to enhancing the user experience and effectively engaging its community of buyers and sellers.

Profitability also showed strong performance, with GAAP net income from continuing operations reaching $525 million, translating to $1.14 per diluted share. On a non-GAAP basis, the net income stood at $648 million, or $1.41 per diluted share. Operating margins remained healthy, with GAAP at 20.3% and non-GAAP at 26.1%.

Achievements and Strategic Initiatives

Throughout 2025, eBay undertook several initiatives aimed at enhancing customer interaction and driving sales. One of the standout developments was the expansion of its eBay Live platform, which saw significant engagement in interactive live-stream shopping, now reaching markets including Germany and Australia. The platform’s success during the holiday season highlighted eBay's capabilities in connecting sellers with customers in real-time, particularly for categories such as fashion and collectibles.

In addition, eBay introduced several AI-powered tools aimed at simplifying the selling process for users. The launch of the ‘Magical Listing’ feature on mobile platforms allows sellers to create listings more efficiently, utilizing advanced technology to suggest titles, categories, and pricing guidance based on a single image. Early feedback has shown promising results, leading the company to plan further enhancements.

eBay also capitalized on the growing collectibles market, releasing its year-end eBay Collected report, highlighting trends and key cultural moments of 2025, thereby reaffirming its position as a premier destination for collectors.

To bolster its commitment to sustainability, eBay reported achieving substantial impact goals, with nearly $25 billion in positive economic impact from pre-loved goods, alongside efforts to prevent over 8.2 million metric tons of carbon emissions. This alignment with eco-friendly practices demonstrates eBay’s dedication to supporting the circular economy.

Shareholder Returns and Future Outlook

The company’s focus on delivering value to shareholders is evident in its financial activities. eBay returned $756 million to shareholders in Q4, including $625 million in share repurchases and $131 million in cash dividends. Looking ahead, eBay is focusing on continued growth in its operations, with guidance for Q1 2026 revenue projected between $3.00 - $3.05 billion and GMV forecasting between $21.5 - $21.9 billion, reflecting strong anticipated growth.

In a strategic move, eBay announced its intention to acquire Depop Inc., a leading peer-to-peer fashion marketplace, from Etsy for approximately $1.2 billion, further diversifying its portfolio and enhancing its presence in the fashion sector.

As eBay continues to embrace technological advancements and consumer trends, it also emphasizes its community-focused approach in fostering economic opportunities for sellers around the globe. With firm foundations laid by the impressive results from 2025, eBay is poised for further success as it reinforces its position in the global e-commerce landscape.

For more detailed financial metrics and future guidance, the complete financial results and investor information can be accessed through eBay’s Investor Relations website.