#USA #New York #LiveGuard #NexTide Media #JeromeASF

NexTide Media Launches LiveGuard™

In the ever-evolving landscape of digital advertising, livestreaming has emerged as a pivotal channel for brands looking to engage with audiences in real time. NexTide Media, a modern media network transforming livestreaming into a reliable and expansive avenue for advertising, has recently announced the introduction of LiveGuard™, the first brand safety platform specifically designed for live content. Set to launch in mid-November, this innovative technology promises to scan livestreams in real-time, safeguarding advertisers’ interests and fostering a secure environment for brand investment.

The company’s CEO, Alexander Guerrero, shared insights into the need for such a platform. He pointed out that for a long time, livestreaming acted as a sort of untamed frontier in the advertising realm—a risky endeavor for brands. But with LiveGuard™, advertisers can finally approach this medium with a newfound sense of security, treating it as a true media channel rather than a gamble.

How LiveGuard™ Works

LiveGuard™ employs a cutting-edge three-layer system that ensures brand safety during livestreams. This includes:

• - PreFlight Vetting: Before content goes live, it undergoes an initial screening to ensure it aligns with brand guidelines.
• - LiveOps Moderation: During the livestream, the platform facilitates real-time monitoring, enabling instant intervention if necessary, essentially offering a 'kill switch' to prevent ads from displaying alongside undesirable content.
• - PostFlight Audit: After the stream concludes, a comprehensive audit is conducted to evaluate the effectiveness of the ad placements and the compliance with brand safety measures.

With these features, brands gain the ability to define flexible guardrails. They can opt to avoid sensitive topics, such as controversial political discussions or NSFW content, ensuring that their advertisements are placed only in appropriate and contextually safe environments.

Notably, influencers and content creators have expressed excitement over LiveGuard™, as it empowers collaborations between brands and creators while maintaining the integrity of the content. As Jerome Aceti, well-known as JeromeASF, emphasized, trust is crucial in the creator economy. LiveGuard™ aims to bolster that trust, granting both parties peace of mind during their partnerships.

Advantages of LiveGuard™

Unlike traditional methods of post-flight monitoring that analyze content after it has aired, LiveGuard™ operates dynamically in real-time. This capability enables brands to activate campaigns seamlessly across popular platforms such as Twitch, YouTube Live, and Kick, reaching an extensive audience of over one billion followers across more than 700 premium creators.

This real-time approach not only mitigates risks but also enhances engagement. NexTide’s campaigns consistently outperform traditional digital banners, achieving two and a half to three times higher engagement rates. Additionally, the platform measures community sentiment in real-time, equipping brands with valuable insights into audience interests and preferences as they arise.

Major companies like USAA, State Farm, BET Awards, and the NFL are already placing their trust in LiveGuard, recognizing it as a significant step towards safer, more effective livestream advertising.

Conclusion

NexTide Media stands at the forefront of innovation within the livestreaming sector, aiming to set new standards for authentic, high-performing campaigns. With the launch of LiveGuard™, they are not merely providing brand safety; they are reshaping the way advertisers interact with live content, making it a viable and trusted platform for modern-day advertising. As the digital landscape continues to advance, NexTide's commitment to enhancing brand safety will undoubtedly ensure its position as a leader in this transformative space.