Hisense Sets a New Standard for Displays with a Human-Centric Approach at CES 2026

Hisense to Unveil Human-Centric Display Innovations at CES 2026

As the global consumer electronics and home appliances leader, Hisense is gearing up to make waves at CES 2026 with its innovative theme, 'Innovating A Brighter Life.' This initiative underscores a commitment to transforming display technology through a more human-centered lens, ultimately enhancing everyday experiences for all users.

At the core of this initiative is Hisense's latest advancement in RGB MiniLED technology. This upgrade promises to deliver a remarkable color performance with built-in features aimed at improving eye comfort and energy efficiency. Recognized as the industry pioneer in RGB MiniLED, Hisense is set to redefine the very foundations of display technology, encouraging a shift towards solutions that prioritize user well-being.

The company's vision extends beyond just screens; it aims to create a comprehensive ecosystem of AI-powered home appliances and advanced engineering solutions. Hisense believes that a brighter life isn't solely dependent on individual products but rather on a holistic integration of systems designed around the actual needs of people. This integrated approach is poised to shape the future of modern living, showcasing how interconnected and intelligent systems can enhance daily life.

At the upcoming CES event, Hisense will demonstrate how the future of display technology will start with a focus on people, emphasizing that the next generation of excellence in screens will be driven by RGB MiniLED innovations. The commitment to sustainable and emotionally engaging technology is a testament to Hisense's vision for a modern, connected life.

Press Conference Details

Date & Time: Monday, January 5, 2026 - 10:00 AM PST
Location: South Convention Center, South Seas Ballroom F, Las Vegas, NV

Hisense Booth Information

Dates: January 6–9, 2026
Location: Booth #17704, Central Hall, Las Vegas Convention Center, Las Vegas, NV

About Hisense

Founded in 1969, Hisense stands as a global leader in home appliances and consumer electronics, serving over 160 countries. The brand specializes in high-quality multimedia products and smart IT solutions. In recognition of its success, Hisense ranked No. 1 worldwide in the 100-inch and larger TV segment from Q3 2023 to Q3 2025, according to Omdia. As the official sponsor of the FIFA World Cup 2026, Hisense aims to leverage sports partnerships to engage with its global audience effectively.

In summary, Hisense's presence at CES 2026 will not only showcase groundbreaking display technologies but also represent a pivotal shift towards a more human-centric approach in consumer electronics. The brand is committed to enhancing user experiences and contributing to a brighter future for technology and society alike.