Exploring Alluring Scents: KAORIUM AI Lights Up the Fragrance Journey Event

In a delightful synthesis of technology and sensory exploration, SCENTMATIC Co., Ltd. has introduced its pioneering AI, KAORIUM, at the ongoing immersive event, "Fragrance Journey," held at ONE FUKUOKA BLDG. This event is running from March 5 to March 15, 2026, and invites participants to discover their unique identities through the lens of fragrance.

The event showcases five specialized fragrance shops gathered in the grand lobby, offering an array of exclusive content that enhances the scent experience. Attendees are guided to not only select but also comprehend fragrances in a novel and engaging manner, providing a fresh perspective in the world of scents.

KAORIUM, a registered trademark, acts as a catalyst for this transformation. This AI-powered system allows visitors to visualize and articulate their fragrance preferences through a diagnostic process. By articulating individual impressions of scents, participants can explore various fragrance items that resonate with their personal aesthetics. This enchanting experience combines olfactory sensations with linguistic expression, fostering moments of insight and discovery.

Guests are encouraged to relish in this extraordinary opportunity to connect with new fragrances while experiencing the diagnostic capabilities of KAORIUM. Notably, the service is free and available on-site, with minor waiting periods likely during peak times.

Fragrance Journey Event Details

- Event Duration: March 5 (Thu) – March 15 (Sun), 2026
- Operating Hours: 11:00 AM – 7:00 PM
- Venue: ONE FUKUOKA BLDG., Grand Lobby
- Participating Stores: ÉDIT(h), MUCHA, athletia, NOSE SHOP, LINC ORIGINAL MAKERS

What is KAORIUM?

KAORIUM is an innovative AI system developed by SCENTMATIC that translates scents into words and vice versa. Its advanced technology visualizes the elusive impressions of fragrances and extracts corresponding scents linked to specific terms. Engaging in this unique experience not only stimulates both brain hemispheres but also leads to profound revelations about our unexplored sensibilities.

The value generated by this groundbreaking approach extends beyond the realm of fragrances; it creates new business opportunities in areas such as sensory education, culinary experiences, and consumer engagement. As noted in a study from the University of Tokyo, attention has a significant effect on olfactory processing, highlighting the interplay between language and scent perception.

You can also witness the magic of this innovative concept by watching KAORIUM's promotional video here.

About SCENTMATIC Co., Ltd.

SCENTMATIC is at the forefront of creating new fragrance experiences through its AI, KAORIUM. Our vision for "digitizing olfaction" aims to enhance human sensibilities and has found applications across various business contexts. This innovation has garnered international recognition, including a Silver Award at the prestigious A’ Design Award.

CEO: Toshiharu Kurisu
Address: 4-22-7 Ebisu, Shibuya-ku, Tokyo 150-0013
Website: SCENTMATIC

Join us at the Fragrance Journey and allow KAORIUM to guide you through a captivating exploration of scents — a remarkable fusion of technology and sensory adventure awaits!