#Japan #Tokyo #Afro&Co. #Maruhan #Noujiru Sentou

Noujiru Sentou 2025: A New Era of Bathing Experiences

Maruhan East Japan Company, with its headquarters in Kyoto and Tokyo, is set to revolutionize the concept of public baths with its upcoming event named "Noujiru Sentou 2025." This exhilarating experience will take place at the historic "Onna-zuka Onsen Kaiseiyu" in Kamata, Ota City, from November 26 to December 7, 2025. Notable dates include a closing on December 1 and December 4 for maintenance.

The "Noujiru Sentou" event seeks to support adults who passionately engage with their interests. This is part of Maruhan's "Wotonakichi Project," aimed at nurturing a new generation of fans. The concept revolves around creating a "brain-pleasing experience" that combines nostalgia with innovative creativity. The venue will be transformed into a vibrant bathing environment where patrons can revel in artistic installations and unique sensory experiences, creating what is touted as a "NEW bathing adventure of light and madness."

Aligning the event with the "Good Bath Day" on November 26, Maruhan has collaborated with the well-established Onna-zuka Onsen Kaiseiyu. The first iteration of Noujiru Sentou opened in November 2024, attracting an impressive 4,457 guests over ten days. The upcoming event promises to enhance that legacy with upgraded experiences meant to captivate the attendees' minds and senses.

A Celebration of Creativity and Passion

The creative mastermind behind this initiative is Afro Mance, a prominent figure known for executing some of the most talked-about events in Japan. His involvement as a chief creative consultant aims to elevate the aged public bath experience into a full-fledged creative space that maximizes the joy for patrons. Afro Mance hopes to bridge the realms of traditional and modern sensory stimulation, inviting visitors to indulge in relaxation and excitement all at once.

Maruhan East Japan’s goal through initiating events like Noujiru Sentou, is to affirm the pure and passionate feelings people have towards their interests, particularly targeting the Gen Z demographic. By promoting the importance of engagement and creativity, they are dedicated to fostering a culture that celebrates personal passions, thus nurturing new fans for the future.

An array of enticing content, food and drinks, original goods, and novelty items will be revealed closer to the event, ensuring an all-encompassing experience for everyone.

Event Details

• - Event Name: Noujiru Sentou 2025
• - Date: November 26 (Wed) to December 7 (Sun), 2025
• - Closed: December 1 (Mon) and December 4 (Thu)
• - Hours: 14:00 - 22:30 (Last entry expected by 21:30, subject to change based on crowd conditions)
• - Location: Onna-zuka Onsen Kaiseiyu, 5-10-5 Nishikamata, Ota City, Tokyo 144-0051
• - Entrance Fee: Adults 550 yen / Youths 200 yen / Kids 100 yen (Note: 100 yen coins required for locker use)

The event's vision embodies the duality of ordinary life colliding with extraordinary experiences through art, lighting, sound, and technology. It encourages patrons to expand their perceptions and to rediscover joy in an everyday setting. Every element, from immersive art to the dynamic ambience, comes together to craft memorable sensations that resonate deep within one's mind.

“There will be elements from last year that rekindle excitement, such as the giant brain sculpture and moving wall murals,” Afro Mance explained. “We aim to add even more surprising features to continue liberating your senses in this meditative bath environment.” 2025 promises to deliver an even grander and more thrilling continuation of the initial success, crossing boundaries of creativity and traditional bathing.

Additionally, Maruhan's branch manager, Naka Nachi, echoes a shared sentiment, unveiling the imaginative drive behind the project aims to foster meaningful connections as well as joy in the thrilling endeavors that life presents, thus creating wonderful experiences in day-to-day life.

For more information about Noujiru Sentou 2025, be sure to check the official website: Noujiru Sentou