#New York #Australia #Ryan Reynolds #bonds #Hugh Jackman

Hugh Jackman and Ryan Reynolds Take Charge of Australian SailGP Team

In an exciting development for sailing enthusiasts and fans of Hugh Jackman and Ryan Reynolds, the duo has officially been announced as the new co-owners of the BONDS Flying Roos, Australia's renowned SailGP team. Under the leadership of experienced Driver and CEO Tom Slingsby, this dynamic ownership change is set to bring a fresh identity and renewed energy to the already celebrated team.

A New Era with Iconic Naming

The BONDS Flying Roos signify not only a new title partnership with the iconic Australian brand BONDS but also a momentous shift in the team's history. This marks the first time the Australian SailGP Team has had a title sponsor, which underscores a commitment to elevating the team's presence on a global stage. With BONDS serving as both the Official Title Partner and the Official Underwear Partner, the team merges its legacy of excellence on the water and a century-old heritage of comfort and style off of it.

Hugh Jackman, known for his passion for Australia and sailing, expressed his excitement about the partnership. His humor shines through as he mentioned bringing along his "overly clingy emotional support human"—a playful nod to Ryan Reynolds. The two have already sparked anticipation with their banter about the new adventures to come.

Sailing into New Waters

Founded in 2019 by Sir Russell Coutts and Larry Ellison, SailGP has revolutionized the sport by featuring 12 national teams racing identical 50-foot foiling catamarans which can reach speeds exceeding 100 km/h. Australia has established its authority in the championship, clinching three titles in four seasons. The addition of Jackman and Reynolds aims to further engage fans while driving competitive success.

As part of this partnership, the BONDS Flying Roos will officially debut in their new branding during the Mubadala New York Sail Grand Prix, set for June 7-8. With high expectations to defend their market leadership in the championship, Jackman and Reynolds are poised to inspire fans and newcomers alike.

Engaging the Fanbase

The shift towards a more fan-centric approach is evident, as the team embarks on new strategies to enhance engagement. Activities both on and off the water will allow fans to connect more deeply with their favorite athletes and the sport itself. The joy of racing paired with the allure of celebrity ownership is set to create buzz not only in Australia but around the world.

Jackman and Reynolds' involvement is expected to attract many fans who may not typically follow sailing, thus setting the stage for a crossover appeal that could reshape the audience demographics of SailGP. This partnership hints at bigger plans ahead as they aim to leverage their celebrity status to foster a vibrant, interactive community around the sport.

What Lies Ahead

The new co-ownership does not simply aim at bolstering performance; it seeks to craft an experience for fans that resonates with the values BONDS represents—comfort, style, and Australian pride. As the BONDS Flying Roos take to the water, the spirit of teamwork and a shared love for the sport will form the cornerstone of their journey.

In the fast-paced world of SailGP, the combinations of speed, strategy, and now celebrity involvement promise an exhilarating race season ahead. As the BONDS Flying Roos set themselves against the backdrop of iconic global harbors, fans can expect thrilling performances complemented by the charismatic duo steering the ship.

Stay tuned and gear up for a new chapter in the history of Australian sailing as Jackman and Reynolds navigate both victory lanes and fan engagement paths with humor and heart.