Gentoo Media Triumphs with Best Affiliate Campaign Award at SBC Affiliate Leaders Awards
Gentoo Media announced a landmark victory at the SBC Affiliate Leaders Awards 2025, where the company received the prestigious award for Best Affiliate Campaign for its outstanding initiative featuring AskGamblers’ Armchair Manager campaign. This recognition marks a significant milestone as it is the first industry accolade for Gentoo Media. The Armchair Manager campaign is innovative in its approach to engaging sports fans by inviting them to step into the shoes of England's football manager during the Euro 2024 tournament, making strategic decisions, tracking outcomes, and proving their skills in real-time. Unlike typical iGaming acquisition campaigns that often rely on enticing bonuses or cash rewards, this campaign asked a bold question: "Think you could do a better job than Southgate?" By challenging fans in such a straightforward but thought-provoking manner, it shifted the focus from immediate rewards to long-term value, culminating in a chance to earn a fully funded UEFA coaching license.
The driving forces behind this successful campaign, Anne Ingevold, Head of Brand and Communication at Gentoo Media, and Jonas Warrer, the CEO, expressed their pride upon receiving this honor. Ingevold noted the significance of this award not only as a first for Gentoo Media but also as a testament to the team’s ability to understand their audience, seize the moment, and act decisively. She stated, "I’m proud - not just of the result but of how the team brought the idea to life with relevance, precision, and real impact."
In addition to winning the Best Affiliate Campaign, Gentoo Media was a finalist in three other categories at the SBC Affiliate Leaders Awards: Affiliate Product Innovation of the Year, Sports Affiliate of the Year, and Casino Affiliate of the Year. This showcases the company’s comprehensive prowess and innovative spirit within the affiliate marketing space. With the success of the Armchair Manager campaign, Gentoo Media solidifies its position as a trailblazer in affiliate marketing, intent on continuing to break molds and adopt responsible practices while achieving significant outcomes that resonate on a cultural level.
As a part of Gentoo Media’s wider brand, AskGamblers.com is dedicated to providing accurate information and advocating for a safer gaming experience for its users. The company emphasizes transparency in its services, from online casino and slot reviews to trusted complaint resolutions, encapsulated by their motto: "Get the truth. Then play." This victory not only sets a benchmark for Gentoo Media but also highlights the importance of innovation and authenticity in engaging with audiences, distinguishing them within a competitive industry landscape. Looking ahead, Gentoo Media aims to further push boundaries, embrace responsibility, and maintain cultural relevance, paving the way for future campaigns that captivate and engage.
The driving forces behind this successful campaign, Anne Ingevold, Head of Brand and Communication at Gentoo Media, and Jonas Warrer, the CEO, expressed their pride upon receiving this honor. Ingevold noted the significance of this award not only as a first for Gentoo Media but also as a testament to the team’s ability to understand their audience, seize the moment, and act decisively. She stated, "I’m proud - not just of the result but of how the team brought the idea to life with relevance, precision, and real impact."
In addition to winning the Best Affiliate Campaign, Gentoo Media was a finalist in three other categories at the SBC Affiliate Leaders Awards: Affiliate Product Innovation of the Year, Sports Affiliate of the Year, and Casino Affiliate of the Year. This showcases the company’s comprehensive prowess and innovative spirit within the affiliate marketing space. With the success of the Armchair Manager campaign, Gentoo Media solidifies its position as a trailblazer in affiliate marketing, intent on continuing to break molds and adopt responsible practices while achieving significant outcomes that resonate on a cultural level.
As a part of Gentoo Media’s wider brand, AskGamblers.com is dedicated to providing accurate information and advocating for a safer gaming experience for its users. The company emphasizes transparency in its services, from online casino and slot reviews to trusted complaint resolutions, encapsulated by their motto: "Get the truth. Then play." This victory not only sets a benchmark for Gentoo Media but also highlights the importance of innovation and authenticity in engaging with audiences, distinguishing them within a competitive industry landscape. Looking ahead, Gentoo Media aims to further push boundaries, embrace responsibility, and maintain cultural relevance, paving the way for future campaigns that captivate and engage.
Topics Entertainment & Media）
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